After betting giants SportPesa announced on Saturday that it has ceased operations in Kenya, it is now left with only five markets across the world.
The United Kingdom, Italy, South Africa, Tanzania and the Isle of Man are the five remaining markets SportPesa is left with.
The company says its European market is headquartered in Liverpool, the United Kingdom.
“Having established strong partnerships with some of the biggest football clubs in the UK, we are proud to have our new European head office in the stunning Royal Liver building in Liverpool,” says SportPesa.
Besides the UK, the firm has markets in other European territories, including Italy and the Isle of Man, which is a self-governing British Crown dependency in the Irish Sea between England and Ireland.
“As proud sponsors of Torino F.C. SportPesa is excited to add Italy to its portfolio of operations, and we look forward to extending our product offering and first-class service to Italian customers,” says SportPesa on its website.
In Africa, the firm has markets in Tanzania and South Africa, besides Kenya, which it has since suspended its operations in.
“From our office in beautiful Cape Town, SportPesa has recently secured a landmark four-year deal with the city’s leading football team, Cape Town City FC,” says the firm on its website.
“SportPesa sponsor three of Tanzania’s most popular and successful football teams, including 26-time Tanzania league champions, Yanga SC,” says the bookmaker.
On Saturday, September 28, SportPesa announced it was stopping operations in Kenya until the “hostile business environment” in the country improves.
