Home Latest NewsBusiness Personal Systems Launches Apple Mono-Brand Store to Enhance Customer Experience

Personal Systems Launches Apple Mono-Brand Store to Enhance Customer Experience

by Mustafa Juma

Authorised Apple Reseller Personal Systems Limited, has launched its refurbished Apple products and accessories store situated at the Ground floor of the Yaya Centre, Nairobi. The refit, worth over USD 50,000(Ksh 5,000,000) was fully funded by Apple through Redington; the Apple Appointed Independent Value Added Distributor for Africa.

The refurbishment was occasioned by Apples’s continuous desire to enrich the customer experience in tandem with the industry’s fast changing trends. World over, Apple has a legendary focus on customer experience that Redington, in partnership with Apple Premium Resellers (APRs) and Authorised Apple Resellers (AARs) front to ensure every customer touch point (products, the website, ads, app store, and retail store) yield a consistent Apple experience.   

Speaking at the launch ceremony, Redington Marketing Manager Ms Christine Judy said that as a true Value Added Distributor (VAD) Redington not only offers top-notch pick, pack and ship services, but offer also programs and services that add value to the distributed products that increase their value or worth.

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‘ Our job is to offer value addition to products we distribute, that is why the success of this project is a boost to our portfolio and a continuation of our splendid partnership with Apple. The refitting of this store to boost the Apple in store experience, Ladies and Gentlemen is one of the many assists we offer to our customers,’ she added.

According to Redington, this revamp is one of many more to come as Apple seeks to further position its products on pole position in Africa and on the world map. Established in 2009, Personal systems Limited’s refitted Yaya Centre store apart from celebrating its 10th year anniversary marked an evolutionary milestone as the premier refit store.

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Personal Systems Managing Director Mr. Mahmood Khambiye while speaking at the launch noted that Mono-brand stores are the next big thing locally. He added that the approach, which allows customers to experience Apple’s computers and devices hands-on and receive knowledgeable advice from the highly trained technicians, was the future of brand marketing.

‘As a technician and an AAR since the year 1994, I can authoritatively tell you that this approach is set to revolutionize marketing trends for Apple products locally while at the same time offering world class Apple experience. The Apple experience is King, it is what drives us, it is why we strive to make sure our customers are catered to in a way only Apple can,’ said Mahmood.

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The store’s new identity, according to Redington’s Christine Judy is much more than a renovation – it signifies new energy and new direction. It combines Apple’s core values and reflects a collective vision of taking Apple stores, products and services to the next level of growth and expansion.

‘ We are delighted to be partnering with Apple and our AARs on this journey, we look forward to many more of these refits. In addition, we are setting the pace, keeping up with innovation as we endeavor to cement Apples footprints locally,’ she added.

Apple stores world over command the most traffic, it is the reason Apple strives to maintain standards and offer premier Apple experience.

‘Our mission is to offer great customer experience, a wide variety of products and accessories but above all, when a customer walks into a store, they must feel wanted, welcome and appreciated, that is what this restore is all about; our customers,’ noted Personal System MD Mahmood Khambiye.

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