SportyBet Kenya’s return to Uasin Gishu County as main sponsors for the Kipchumba Karori Eldoret International Volleyball Tournament turned Eldoret and its environs into a hub of sport, opportunity and community engagement. In the weeks leading up to the tournament, the SportyBet caravan moved from Ziwa, Chepterit, Turbo, Kapsabet, and finally Eldoret CBD,
staging high-energy roadshows that mixed volleyball awareness with practical education on responsible betting and SportyBet platform demos.

The 2025 edition delivered exciting matches across all categories, substantial prize money (1st-1M, 2nd-500K, 3rd-300K), better volleyball equipment and kits,and free participation initiative to schools encouraging widespread involvement and strengthening the development of volleyball at the grassroots level. The tournament attracted more than 180 teams across
different categories, giving local players, schools and senior teams a professional stage on which to compete and grow.

The highlight of SportyBet’s community engagement initiative was the “Jinyakulie Boda na SportyBet” campaign which saw loyal SportyBet customers in the region ride away with brand-new SportyBet motorbikes.

In Chepterit,Sylvia, a sports betting punter selling groceries and a regular on the SportyBet platform was awarded a motorbike, was overjoyed, explaining that it would help her move goods faster between market centres. and reduce the cost and risk of relying on hired transport.

During the Eldoret activation night at Tamasha, another winner—Mr Kipkoech who sells mutura and a casual laborer was the lucky winner for the night, closing a night full of sports betting entertainment Collins hailing from Turbo who hawks Kahawa and food stuff along the busy highway—received a motorbike that will turn his one‑man hustle into a mobile business with greater reach.

“ Thanks to ‘Jinyakulie Boda,’ I will now be able to serve more customers in more places, earlier in the morning and late at night,” said Henry.

Meanwhile in Eldoret CBD, Christmas came early for a young Keiyo shamba boy and could not hide his joy saying “I have always wanted to own a motorbike and will now change my hustle to bodaboda ”.

“We are incredibly proud to witness the individual transformations from our “Jinyakulie Boda” winners. These are stories of resilience, and purpose,” said Michael from Sportybet.

Each winner’s story underlined how SportyBet’s “Jinyakuliue Boda” initiative to the local community is being channelled into real micro-enterprises rather than one-off giveaways.

Together, these initiatives illustrate how SportyBet’s impact and journey in the local sports scene and its innovative approach to betting is leaving a lasting imprint on the industry and nurturing local communities, tournaments and livelihoods.