After a successful debut at Carnivore Grounds on 4^th October for their Nairobi fans, Tusker Oktobafest, in keeping with their vision for a countrywide festival, made a stop in Eldoret at the Tamasha Lounge on Saturday, October 11^th for a celebration of beer and culture. At Tamasha Lounge, beer enthusiasts were treated to a rich beer experience complete with beer cocktails [shandies] and offers on the range of KBL beers, including lagers, stouts, ciders, and malts.

Beer enthusiasts in Eldoret were immersed in a rich beer experience, as Tusker Oktobafest transformed Tamasha Lounge into a vibrant beertopia, featuring beer cocktail stations and sampling booths manned by brand ambassadors in regal show-stopping African attire. The venue was also offered multiple picturesque photo-op areas, and consumers had the opportunity to participate in engaging brand activities to win exclusive Oktobafest merchandise.

The atmosphere was electric as MC Gudahman and his dynamic dance crew lit up Tamasha Lounge with a high-energy performance that had revellers on their feet from the start. Their explosive choreography set the perfect tone for Iyanii, who took the stage next with his chart-topping hits and crowd favorites, sending the energy even higher. DJ Daqchild kept the momentum going with a powerful set that paid homage to the Home of Champions, spinning a mix of local hits that had the crowd vibing deep into the night. The grand finale came with Mejja, whose highly anticipated performance brought the house down, cementing his status as the undeniable highlight of the night.

Speaking on the experience, Brigid Wambu, Senior Brand Manager for Tusker, stated, “We are delighted to share the Oktobafest experience with our consumers across the country. We’ve had an amazing reception in Eldoret, allowing us to truly explore how our Eldoret consumers do beer and culture. We are looking forward to creating even richer experiences in other parts of the country throughout October, which is beer month. We urge all our consumers to be on the look-out for the Oktobafest experience coming to their town next.”

Building on the phenomenal success in Nairobi and Eldoret, Tusker Oktobafest will continue its journey across the country, bringing the celebration of beer and culture to three more regions:

·       Coast Edition: October 18th at New Big Tree, Bamburi

·       Lake Edition: October 25th at Atella Beach Resort, Kisumu

·       Mountain Edition: November 1st at The Stinger Lounge-Kinyuki, Nanyuki

Access to the experiences will be by purchasing tickets at the venues for 1,000 KES, redeemable for either five bottles of Tusker Lager, Pilsner, or Balozi, or four bottles of Whitecap, Manyatta, Tusker Cider, Tusker Malt, Tusker Lite, or Guinness.

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide. Beer enthusiasts can also look forward to flash sales and exciting discounts on their favourite KBL beers, including lagers, stouts, ciders, and malts.