Sports betting firm SportyBet Kenya has distributed food relief to more than 350 vulnerable households in Kibera and donated sanitary pads to over 400 school-going girls in a community outreach programme aimed at addressing food insecurity and menstrual hygiene challenges.
The initiative was carried out in partnership with underground professional boxer Alfayo Siwo, whose grassroots work in Kibera has focused on mentoring young people through boxing and community empowerment programmes.
During the exercise, more than 350 households received food packages containing maize flour, rice, cooking oil, sugar and bar soap, with the company estimating that the intervention reached over 700 individuals.
In addition to the food distribution, more than 400 girls received sanitary pads, an initiative intended to support menstrual hygiene and help reduce barriers to consistent school attendance among learners living in informal settlements.
According to SportyBet Kenya, the programme was designed to respond to immediate household needs while addressing challenges that disproportionately affect girls in low-income communities.
The company said the inclusion of menstrual hygiene products alongside food assistance reflected a broader effort to promote dignity and well-being among vulnerable groups.
Partnership with boxer Alfayo Siwo
The outreach was spearheaded alongside professional boxer Alfayo Siwo, who rose to prominence after competing in Vurugu 2, one of East Africa’s largest boxing events, which was sponsored by SportyBet Kenya.
Since the event, Siwo has continued to focus on boxing development and youth mentorship programmes within Kibera, where he trains aspiring boxers and encourages young people to pursue opportunities through sport.
During the food distribution exercise, Siwo interacted with residents and youth, using the occasion to encourage young people to remain committed to their ambitions while giving back to their communities.
Speaking during the event, the boxer said the partnership had not only contributed to his sporting career but had also enabled him to support young people in his neighbourhood.
“I thank God for the support since Vurugu 2; it’s important for me as it helps nurture young talent within my community, and I hope we can do more with the youth in initiatives that drive possibilities.”
His participation also highlighted the role of local athletes in community development, with organisers saying his presence helped strengthen engagement with residents.
Expanding corporate social responsibility
The Kibera initiative forms part of SportyBet Kenya’s broader corporate social responsibility efforts beyond its core gaming business.
The company said it intends to expand similar programmes to other communities within Nairobi and across the country, with a focus on interventions that provide practical assistance directly to households.
Officials noted that as economic pressures continue to affect many families living in informal settlements, initiatives centred on food security and access to basic necessities remain an important area of community support.
The company said future programmes would continue to target vulnerable populations while partnering with local champions and community organisations to maximise impact.
Addressing everyday challenges
The outreach comes at a time when many low-income households continue to grapple with the rising cost of living, placing increased pressure on food budgets and access to essential household items.
Access to menstrual hygiene products also remains a challenge for many girls from disadvantaged backgrounds, with education advocates warning that inadequate access to sanitary products can contribute to absenteeism and undermine learning outcomes.
By combining food assistance with menstrual hygiene support, the initiative sought to address two immediate needs affecting vulnerable households in Kibera.
SportyBet Kenya said the programme demonstrated how partnerships between the private sector and local role models can contribute to community welfare, with the company indicating that similar interventions will be rolled out in other parts of the country in the coming months.
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