Kenyan families are increasingly choosing to fly to the Coast during the August school holidays, with regional airline fly748.com reporting a surge in bookings on its Nairobi–Mombasa and Nairobi–Ukunda/Diani routes.

The airline says the growing demand reflects a shift in travel habits, with more families opting for faster, more affordable domestic air travel rather than long road journeys to popular coastal destinations.

According to fly748.com, the seasonal increase in passenger numbers has been driven by competitive fares, shorter travel times and growing interest in domestic tourism as Kenyans take advantage of the school holiday break.

Discount offer boosted bookings

To encourage travel at the start of the holiday season, the airline introduced a limited 10 per cent discount on one-way fares during the week schools closed.

The promotion targeted families, students and leisure travellers looking to reduce travel costs while planning holiday trips to the Coast.

The airline noted that the discounted fares helped make air travel more accessible during one of the year’s busiest travel periods.

‘Air travel has become more accessible’

fly748.com Head of Scheduled Services George Oduor said domestic aviation is becoming an increasingly practical option for many Kenyan families.

“We are seeing more Kenyan families choosing to fly during the school holidays because air travel has become more accessible. What was once considered a luxury is increasingly becoming a practical option for family travel,” said Oduor.

He noted that flying allows families to spend less time travelling and more time enjoying their holidays while offering direct access to two of Kenya’s leading beach destinations.

“By connecting Nairobi with both Mombasa and Ukunda/Diani, we are giving travellers greater choice in how they access the Coast. Our aim is to remove cost and convenience barriers so that more Kenyans can explore their own country,” he said.

Boost for domestic tourism

Beyond passenger convenience, the airline says increased domestic travel is also generating economic benefits for businesses that depend on tourism.

Oduor observed that every additional traveller contributes to the broader tourism value chain, including hotels, restaurants, transport providers, tour operators and small enterprises serving visitors.

“Every additional passenger travelling to the Coast contributes to livelihoods across the tourism value chain. Affordable and dependable air connectivity therefore benefits not only the traveller, but also the communities and businesses serving these destinations,” said Oduor.

The Coast remains one of Kenya’s busiest tourism destinations during school holidays, attracting thousands of domestic travellers to beaches, resorts and marine attractions in Mombasa and Diani.

Industry players have increasingly identified domestic tourism as an important source of business, particularly during periods when international visitor arrivals fluctuate.

Travellers urged to book early

With demand expected to remain high throughout the August school holidays, fly748.com has advised customers to secure seats in advance.

“School holidays are among the busiest travel periods of the year. We encourage customers to plan ahead, and we remain committed to providing safe, reliable and convenient flights that make domestic travel accessible to more Kenyans,” he said.

The airline currently operates scheduled passenger services from Jomo Kenyatta International Airport Terminal 2 to Mombasa and Ukunda/Diani, providing travellers with direct access to two of Kenya’s most popular coastal destinations.

The latest travel surge comes as domestic tourism continues to play an increasingly significant role in Kenya’s tourism industry, with airlines and hospitality operators introducing competitive offers aimed at encouraging more Kenyans to explore local destinations during holiday periods.

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Kenyan airline Fly748.com has committed KSh3 million towards the second edition of the Run 4 Seniors charity event, reaffirming its commitment to supporting vulnerable elderly people across the country.

The airline announced its Diamond Sponsorship on Monday ahead of the annual fundraising event organised by Mama Ibado Charity (MIC), which is scheduled to take place on July 18, 2026, at Karura Forest in Nairobi.

The sponsorship will support the planning and delivery of the annual run, which brings together individuals, corporates, running clubs and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.

Speaking during the announcement, Fly748.com Head of Scheduled Services George Oduor said the airline was proud to support an initiative that champions the welfare and dignity of older persons.

“At fly748.com, we believe strong communities are built on compassion, inclusion and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Mr. Oduor.

Run 4 Seniors has grown into one of the country’s flagship charity platforms dedicated to highlighting the challenges facing older persons while mobilising resources for sustainable interventions aimed at improving their quality of life.

Mama Ibado Charity Director Ambassador Dr. Amina Mohamed welcomed the sponsorship, describing it as a significant boost to the organisation’s ongoing efforts to strengthen support for vulnerable senior citizens.

“We are grateful to fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity and protection. The support will help us expand the reach and impact of Run 4 Seniors, and continue delivering programmes that respond to the realities of seniors facing poverty, neglect and social isolation,” said Amb. Dr. Mohamed.

Funds raised during the event will support Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food assistance, access to essential healthcare services, medication support and community-based care for elderly people living in vulnerable conditions.

Beyond the financial contribution, Fly748.com will also use its communication platforms to encourage greater public participation in the charity run while creating awareness about the challenges facing Kenya’s ageing population.

As part of the partnership, the airline is offering a 10 per cent discount on flight tickets to participants who register for Run 4 Seniors.

Fly748.com joins a growing list of corporate sponsors backing the initiative, including KCB and Sidian Bank, reflecting increasing private sector support for programmes aimed at restoring dignity and improving the wellbeing of senior citizens across Kenya.

Mama Ibado Charity is a registered charitable organisation that works to improve the lives of vulnerable senior citizens through feeding, healthcare, housing and community support programmes in underserved communities.

Fly748.com, operated by Seven Four Eight Air Services (K) Ltd., offers scheduled domestic passenger services to Mombasa and Ukunda, with a focus on safety, reliability, and customer experience.

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Fly748.com has officially resumed scheduled passenger operations, marking a significant return to Kenya’s domestic aviation market with a renewed focus on affordability, reliability, and customer experience.

The airline’s maiden return flights departed on May 1, 2026, connecting Nairobi to the Coast with services from Jomo Kenyatta International Airport to Mombasa and Ukunda, as it begins a phased re-entry into the competitive sector.

The relaunch comes amid rising demand for domestic air travel, driven by increased economic activity across counties, expanding government travel, and a growing calendar of business, cultural, and social events nationwide.

Structured return built on experience

Head of Fly748.com, George Oduor, said the airline is leveraging its deep operational experience—particularly in complex aviation environments—to deliver consistent scheduled services.

“For our scheduled services, this translates into disciplined scheduling, efficient turnaround processes, and strong operational oversight. The goal is simple: deliver a service that performs predictably, every day,” said Oduor.

He added that the airline’s background in humanitarian aviation has shaped its systems and operational philosophy.

“In humanitarian aviation, particularly in last-mile operations, you learn to manage complexity with precision. You operate in conditions where infrastructure is minimal, timelines are critical, and outcomes matter deeply. That experience has shaped how we build systems, focused on control, adaptability, and consistency,” explained Oduor.

Gradual network expansion

The airline confirmed that its initial Nairobi–Mombasa and Nairobi–Ukunda routes will serve as a baseline for expansion, with additional frequencies, destinations, and capacity expected as demand grows.

“The current routes serve as our operational baseline. From here, we will expand methodically, introducing additional frequencies, scaling capacity with larger aircraft, and extending into new domestic and regional destinations,” said Oduor.

Targeting business and leisure travellers

Chairman of 748 Air Services, Ahmed Jibril, said the relaunch is expected to enhance connectivity to the Coast, making travel more accessible for a wide range of passengers.

“We are here for the business traveller who needs to be in Mombasa in the morning and back after a productive day. We are here for the family travelling for a holiday. We are here for the hotelier, the tour operator, the conference guest, the student, the government officer, the entrepreneur, and the frequent flyer who simply wants an airline they can depend on,” said Jibril.

He added that the airline is introducing a loyalty programme to reward repeat customers.

“Our offering includes a customer loyalty programme designed to reward frequent flyers. We want our regular passengers to feel appreciated, because loyalty must go both ways. When you choose Fly748.com again and again, we want you to benefit from that choice,” he said.

Building a national and regional footprint

Managing Director of 748 Air Services, Moses Mwangi, emphasised the airline’s ambition to play a larger role in national connectivity while maintaining operational discipline during its initial phase.

“From there, we will scale, adding frequencies, optimizing fleet deployment, and introducing higher-capacity aircraft as demand grows. Beyond domestic operations, we are positioning ourselves for regional expansion, leveraging our established presence across Africa to unlock new connectivity,” said Mwangi.

He noted that the airline will continue balancing its commercial ambitions with its humanitarian operations.

“Importantly, our growth will remain balanced. While we expand into scheduled aviation, our humanitarian mission- particularly in the last mile – will continue to be a defining part of our identity,” he added.

Riding changing travel trends

The relaunch comes at a time when travel patterns in Kenya are shifting, with more passengers opting for air transport as counties open up to investment, conferences, and cultural festivals.

“Events such as devolution conferences and regional cultural gatherings have increasingly driven passenger traffic, creating new opportunities for domestic carriers,” said Oduor.

The airline is positioning itself as a key enabler of domestic tourism, trade, and regional integration, particularly in underserved and high-growth destinations.

Focus on customer experience

As part of its comeback strategy, Fly748.com has rolled out improvements in scheduling, booking processes, and overall customer experience.

“We understand the importance of time, cost, and reliability for today’s traveler. Our goal is to make air travel more accessible while maintaining the highest operational standards,” affirmed Oduor.

748 Air Services, the parent company of Fly748.com, has over three decades of aviation experience, providing passenger and cargo services across humanitarian, natural resource, and government sectors.

Through its scheduled domestic service, the airline aims to extend that reputation to everyday travellers, offering safe, dependable, and competitively priced flights from Jomo Kenyatta International Airport Terminal 2 to key destinations including Mombasa and Ukunda (Diani).

With its return now underway, industry observers will be watching closely to see whether the airline can carve out a sustainable niche in Kenya’s fast-evolving aviation landscape.

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