Kenyan families are increasingly choosing to fly to the Coast during the August school holidays, with regional airline fly748.com reporting a surge in bookings on its Nairobi–Mombasa and Nairobi–Ukunda/Diani routes.

The airline says the growing demand reflects a shift in travel habits, with more families opting for faster, more affordable domestic air travel rather than long road journeys to popular coastal destinations.

According to fly748.com, the seasonal increase in passenger numbers has been driven by competitive fares, shorter travel times and growing interest in domestic tourism as Kenyans take advantage of the school holiday break.

Discount offer boosted bookings

To encourage travel at the start of the holiday season, the airline introduced a limited 10 per cent discount on one-way fares during the week schools closed.

The promotion targeted families, students and leisure travellers looking to reduce travel costs while planning holiday trips to the Coast.

The airline noted that the discounted fares helped make air travel more accessible during one of the year’s busiest travel periods.

‘Air travel has become more accessible’

fly748.com Head of Scheduled Services George Oduor said domestic aviation is becoming an increasingly practical option for many Kenyan families.

“We are seeing more Kenyan families choosing to fly during the school holidays because air travel has become more accessible. What was once considered a luxury is increasingly becoming a practical option for family travel,” said Oduor.

He noted that flying allows families to spend less time travelling and more time enjoying their holidays while offering direct access to two of Kenya’s leading beach destinations.

“By connecting Nairobi with both Mombasa and Ukunda/Diani, we are giving travellers greater choice in how they access the Coast. Our aim is to remove cost and convenience barriers so that more Kenyans can explore their own country,” he said.

Boost for domestic tourism

Beyond passenger convenience, the airline says increased domestic travel is also generating economic benefits for businesses that depend on tourism.

Oduor observed that every additional traveller contributes to the broader tourism value chain, including hotels, restaurants, transport providers, tour operators and small enterprises serving visitors.

“Every additional passenger travelling to the Coast contributes to livelihoods across the tourism value chain. Affordable and dependable air connectivity therefore benefits not only the traveller, but also the communities and businesses serving these destinations,” said Oduor.

The Coast remains one of Kenya’s busiest tourism destinations during school holidays, attracting thousands of domestic travellers to beaches, resorts and marine attractions in Mombasa and Diani.

Industry players have increasingly identified domestic tourism as an important source of business, particularly during periods when international visitor arrivals fluctuate.

Travellers urged to book early

With demand expected to remain high throughout the August school holidays, fly748.com has advised customers to secure seats in advance.

“School holidays are among the busiest travel periods of the year. We encourage customers to plan ahead, and we remain committed to providing safe, reliable and convenient flights that make domestic travel accessible to more Kenyans,” he said.

The airline currently operates scheduled passenger services from Jomo Kenyatta International Airport Terminal 2 to Mombasa and Ukunda/Diani, providing travellers with direct access to two of Kenya’s most popular coastal destinations.

The latest travel surge comes as domestic tourism continues to play an increasingly significant role in Kenya’s tourism industry, with airlines and hospitality operators introducing competitive offers aimed at encouraging more Kenyans to explore local destinations during holiday periods.

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Kenyan airline Fly748.com has committed KSh3 million towards the second edition of the Run 4 Seniors charity event, reaffirming its commitment to supporting vulnerable elderly people across the country.

The airline announced its Diamond Sponsorship on Monday ahead of the annual fundraising event organised by Mama Ibado Charity (MIC), which is scheduled to take place on July 18, 2026, at Karura Forest in Nairobi.

The sponsorship will support the planning and delivery of the annual run, which brings together individuals, corporates, running clubs and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.

Speaking during the announcement, Fly748.com Head of Scheduled Services George Oduor said the airline was proud to support an initiative that champions the welfare and dignity of older persons.

“At fly748.com, we believe strong communities are built on compassion, inclusion and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Mr. Oduor.

Run 4 Seniors has grown into one of the country’s flagship charity platforms dedicated to highlighting the challenges facing older persons while mobilising resources for sustainable interventions aimed at improving their quality of life.

Mama Ibado Charity Director Ambassador Dr. Amina Mohamed welcomed the sponsorship, describing it as a significant boost to the organisation’s ongoing efforts to strengthen support for vulnerable senior citizens.

“We are grateful to fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity and protection. The support will help us expand the reach and impact of Run 4 Seniors, and continue delivering programmes that respond to the realities of seniors facing poverty, neglect and social isolation,” said Amb. Dr. Mohamed.

Funds raised during the event will support Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food assistance, access to essential healthcare services, medication support and community-based care for elderly people living in vulnerable conditions.

Beyond the financial contribution, Fly748.com will also use its communication platforms to encourage greater public participation in the charity run while creating awareness about the challenges facing Kenya’s ageing population.

As part of the partnership, the airline is offering a 10 per cent discount on flight tickets to participants who register for Run 4 Seniors.

Fly748.com joins a growing list of corporate sponsors backing the initiative, including KCB and Sidian Bank, reflecting increasing private sector support for programmes aimed at restoring dignity and improving the wellbeing of senior citizens across Kenya.

Mama Ibado Charity is a registered charitable organisation that works to improve the lives of vulnerable senior citizens through feeding, healthcare, housing and community support programmes in underserved communities.

Fly748.com, operated by Seven Four Eight Air Services (K) Ltd., offers scheduled domestic passenger services to Mombasa and Ukunda, with a focus on safety, reliability, and customer experience.

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