Mama Ibado Charity (MIC) has received a KES 2 million sponsorship from Sidian Bank towards the second edition of Run 4 Seniors, scheduled for 18 July 2026 at Karura Forest, Nairobi.

The sponsorship strengthens efforts to improve the welfare, healthcare, nutrition and dignity of vulnerable senior citizens in Kenya. Sidian Bank joins key partners supporting this year’s event, reinforcing growing corporate commitment to ensuring older persons age with dignity and access essential support services.

Run 4 Seniors seeks to raise awareness and mobilise resources for programmes that address the health, nutrition and social welfare needs of vulnerable senior citizens. The event is expected to bring together corporates, development partners, community groups and hundreds of participants committed to championing dignity and inclusion for older persons.

Mama Ibado Charity President, Mr. Ahmed Jibril, said the sponsorship reflects the growing recognition of the urgent need to invest in the welfare of senior citizens.

“We are delighted to welcome Sidian Bank as a partner in this year’s Run 4 Seniors. Their generous contribution will go a long way in helping us expand our reach and deepen the impact of our programmes for elderly persons across the country. Together, we are sending a powerful message that our seniors’ matter and deserve to live their later years in dignity, comfort and good health,” said Mr. Jibril.

He added: “As Kenya’s ageing population continues to grow, there is an increasing need for collaborative efforts that address the challenges facing senior citizens. Partnerships such as this help us bring more attention, care and support to older persons who are too often overlooked.”

Sidian Bank Chief Executive Officer, Mr. John Okulo, said supporting the initiative aligns with the bank’s purpose of transforming lives and creating lasting impact within communities.

“At Sidian Bank, we recognize that strong communities are built when every generation is valued and supported. Run 4 Seniors presents an opportunity for us to contribute to a cause that uplifts some of the most vulnerable members of society. We are proud to stand with Mama Ibado Charity in promoting the welfare, dignity and inclusion of senior citizens,” said Mr. Okulo.

Building on the success of its inaugural edition, this year’s Run 4 Seniors aims to attract increased participation and raise greater awareness around the challenges facing Kenya’s elderly population.

The event will feature 5 km, 10 km and 15 km race categories, bringing together participants in support of health, wellness and social impact. Registration is available at www.mamaibado.org.

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On May 10, 2025, Karura Forest was more than just a serene escape—it became a battleground against elder neglect.

Mama Ibado Charity (MIC) brought together some of Kenya’s biggest corporate and aviation brands for a mock run, all in support of the elderly. Jambojet, Safarilink, Centum Re, Amref, Bluebird Aviation, Dragonfly, Jubilee Insurance, Kasas Air, Hawk Aviation, Renegade Air, Futuresoft, Safezone Auto Parts, and 748 Air Services sent their teams, not just to run, but to take a stand.

The goal was clear: to ensure Kenya’s seniors are not forgotten. In a country where the elderly often struggle with neglect and poverty, MIC is stepping up to make a difference.

Speaking at the event, MIC Director Amb. Amina Mohamed said, “This is about dignity and respect. Our seniors deserve to live with honor, not as afterthoughts.” Her words echoed across the forest, a reminder of the forgotten struggles of Kenya’s older population.

MIC President Ahmed Jibril added, “This is more than just an event. It’s a fight for those who built this nation. We cannot forget them.” His message was not just about the run but about a deeper societal problem.

The mock event is a prelude to the main Run for Seniors, set for July 11, 2025. Proceeds will fund MIC’s critical initiatives, including monthly food baskets and medical care for over 1,000 elderly people in Isiolo and Kakamega Counties.

But it wasn’t just about the corporations. The event saw a strong turnout from the public, a clear sign that the message is spreading. Kenyans are waking up to the fact that their elders need more than just memories—they need care.

MIC’s initiative is not just about feeding seniors. It’s about rewriting a national narrative—a story where age is not a curse but a badge of honor.

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