The Kenya Film Classification Board (KFCB) has proposed new rules that will see the involvement of industry players in the examination and classification of content meant to air on their respective platforms.

According to the Co-Regulation Framework for broadcast, Video on Demand (VOD) and Over the Top (OTT) content, KFCB proposes to allow broadcasters, and online streaming service providers to classify 70 percent of audiovisual content on their platforms using the local film classification guidelines.

Under the proposed arrangement, KFCB will only classify 30 percent of the content meant for broadcast on traditional broadcasting and new media platforms. To ensure compliance, the local film and broadcast content regulator shall undertake regular audits on 70% of the self-classified content.

Broadcasters, VOD and Online streaming service platforms will be allowed to self-classify a predetermined proportion of audiovisual content intended to air on their respective platforms only after their staff undergo training on the KFCBs Film Classification Guidelines.

According to the proposed Framework, content broadcasters, VOD and OTT platform operators will be allowed to affix KFCB’s age-appropriate symbols on self-classified content.

Currently, the law requires KFCB to examine and classify audiovisual content meant for broadcast, distribution, and exhibition in the country. However, digitization and increase in the number of players in the broadcast sector has witnessed a proliferation of unclassified audio-visual content on broadcast, VOD, OTT and online streaming platforms.

The migration from analogue to digital TV transmission and the rapid increase and penetration of the internet has also resulted in an increase in content production and content distribution platforms, making it necessary for the regulator to rethink its regulatory processes and frameworks to cope up with market dynamics.

With the existing staffing levels, the film and broadcast content regulator, KFCB, cannot cope with the legal requirement to examine and classify all audiovisual content meant for broadcast, distribution and exhibition in the country.

Implementation of the proposed Framework is expected to lead to enhanced industry compliance with the Films and Stage Plays Act as well as ease the process of examination and classification for broadcasters, in light of the rapidly evolving market and technological dynamics.

The framework is also meant to facilitate an enabling regulatory environment for the broadcast sector which has come under intense competition from digital platforms, including VOD and online streaming services.

KFCB has published the framework on its website for public and stakeholder comments and input. The consultation closes next month on April 4.

The consultation document can be accessed on https://kfcb.go.ke/policies

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The self-proclaimed president of comedy, Eric Omondi, has come out to reveal that he is remaining celibate till marriage and sex will no longer be part of his life.

In an interview that he shared on Instagram, Omondi, who is preparing for the premier of his new season of Wife Material, stated that he is keeping himself pure until he marries, adding that he hopes people will respect his decision.

“I personally I’m not a lover, I’m not a fan of sex and sex is not something that I can think about or I’d love to do.”

According to Eric Omondi, sex is a distraction that will derail his successful comedy career.

He seemed to clear the air, especially given that his reality show had been criticized for its racy, and frequently explicit, content.

He added that he wants to focus with his career adding that sex before marriage is a distraction therefore he wants to keep himself pure.

His show had become controversial, running into headwind after the former KFCB chairman Dr. Ezekiel Mutua castigated him and demanded an investigation into the comedian’s conduct regarding the controversial Wife Material show, claiming it depicted sexual, immoral, and indecent content.

According to moral cop as dubbed by many, young girls were being duped into watching the how and were being forced to commit immoral acts.

Dr. Mutua also claimed that the public were subjected to sexual acts that degraded societal morals and misled young people into copying acts that are against the African culture.

But Omondi who has now promised a bigger and better season of the show says he is focused on his career and is keen on avoiding anything that would bring negative impact on his career.

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After a seven-year hiatus characterized by allegations of high handedness and corruption, the 2020 Kisima Film and Music Awards was finally held on Sunday 13th December at the Sarit Expo Center in Westlands.

The organizers had promised a flawless process that embraced a pan African outlook adding film categories to their repertoire thus it was a no brainer when ‘clean’ content champions Kenya film and classification board (KFCB) sponsored the rejuvenated Awards.

According to Dr Ezekiel Mutua, the partnership with KISIMA was a perfect nexus with their ‘Sinema mashinani’ initiative. Further, they had agreed to partner in nurturing raw talent with emphasis on ‘clean’ content.

It came as a shock however when Genge tone group Mbogi Genje were nominated and even more shocking when the group won best group award beating Kenya’s favourite boy band Sautisol.

A clearly disappointed Dr Ezekiel Mutua, took to his social media platforms to distance himself from the Mbogi Genje win; ’While I support the public’s right to choice and vote, it was my understanding that by sponsoring this Awards, KFCB’s clean content mandate would be upheld. Dr Mutua added that he has nothing personal against the new school rap group but is against people sanitizing vulgarity.

‘’We stand on the pedestal of promoting clean content, and we shall remain focused, morality cannot be traded as art “He added.

Zamaradi Media’s Dream Child Film scooped the clean content award in tandem with efforts to promote child friendly content and to encourage compliance with content regulations and procedures including adherence to film licensing and classification guidelines.

The clean content award winner received a Ksh 1,000,000 award from KFCB.
Dream Child was nominated in five categories including Best feature film, Best lead actor, Best supporting actor and Best supporting actress.
Kenya Film Classification board had sponsored the award with an agreement that artistes with clean content, rooted in the African story and those that promote clean morals would be feted.

Just recently, Dr Mutua at a press conference pleaded with creatives to desist from corrupting young minds with vulgar content. Kenya Film and Classification Board had sponsored the Kisima awards to the tune of Ksh 5,000,000.

The awards were also attended by Devolution CS, Eugene Wamalwa and former Nairobi Town clerk Philip Kisia.
CS Wamalwa also supported KFCB’s drive for clean content while awarding the cash prize.

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