More than 1,000 Kenyans converged at Karura Forest on Saturday, July 18, for the second edition of the Run 4 Seniors charity event, reaffirming growing public support for programmes aimed at improving the welfare and dignity of older persons across the country.

The event, organised by Mama Ibado Charity, attracted families, corporate organisations, fitness enthusiasts, community groups and development partners who participated in the 5-kilometre, 10-kilometre and 15-kilometre race categories.

Beyond promoting healthy living, the annual charity run seeks to raise funds and create awareness for programmes that provide food, healthcare and social support to vulnerable senior citizens, particularly in Isiolo and Kakamega counties.

Growing movement to support senior citizens

Speaking during the event, Mama Ibado Charity President Ahmed Jibril said the impressive turnout reflected a growing national movement committed to ensuring older persons live with dignity and receive the care they deserve.

“Today’s turnout is a powerful statement that Kenyans are choosing to stand with our senior citizens. It demonstrates that the conversation around the welfare of older persons is gaining momentum,” Jibril said.

He noted that every participant had contributed to restoring hope and dignity to elderly Kenyans who had spent decades building families, communities and the nation.

“Every runner here is helping to restore dignity and hope to older persons who have contributed immensely to our society and deserve to age with care, respect and dignity,” he added.

Charity run continues to grow

Run 4 Seniors Chairman Moses Mwangi said the initiative has rapidly evolved into one of Kenya’s fastest-growing charity sporting events, thanks to increasing support from participants, corporate sponsors and development partners.

“We are grateful to all the participants who came out to support this important cause. We also extend our sincere appreciation to the event’s sponsors and partners, whose support has enabled the initiative to expand its impact and encouraged more organisations to invest in programmes that improve the lives of Kenya’s ageing population,” Mwangi said.

He observed that the country’s senior citizens deserve greater appreciation after spending their lives contributing to national development.

“Our seniors gave their lives building the Kenya and the communities we all enjoy today. The very least we can do is make sure they are fed, cared for and treated with the dignity they deserve,” he said.

Corporate partners reaffirm commitment

The event also attracted strong backing from corporate organisations, whose leaders pledged continued support for programmes targeting older persons.

Sidian Bank Chief Executive Officer John Okulo said the institution’s partnership with Run 4 Seniors goes beyond fundraising and seeks to advocate for improved services for elderly Kenyans.

“Beyond fundraising, Run 4 Seniors continues to advocate for greater attention to the needs of older persons, including access to healthcare, nutrition, psychosocial support and sustainable livelihoods. These causes are close to our hearts, and we will continue supporting initiatives that create meaningful and lasting impact,” Okulo said.

KCB Foundation Director Mendi Njonjo echoed similar sentiments, saying the foundation remains committed to ensuring more elderly Kenyans receive the care they need.

“We remain committed to working with Mama Ibado Charity to ensure that more older Kenyans receive the care and support they deserve, even as the organisers seek to expand the reach and impact of the initiative in the years ahead,” Njonjo said.

Fly748.com Head of Scheduled Services George Oduor said businesses have an important role to play in improving lives beyond their commercial operations.

“At fly748.com, we believe businesses have a responsibility to create meaningful impact beyond their core operations. The growing number of participants demonstrates that more Kenyans are embracing the shared responsibility of caring for older persons, and we are proud to be part of this movement,” Oduor said.

Supporting vulnerable seniors

Run 4 Seniors is organised annually by Mama Ibado Charity, a non-profit organisation registered in Kenya and Canada that focuses on improving the welfare of vulnerable elderly people.

Through its Seniors Feeding Programme, Seniors Healthcare Programme and other community welfare initiatives, the organisation currently supports about 1,000 beneficiaries in Isiolo and Kakamega counties.

Its programmes provide food assistance, access to healthcare and social support to elderly people who often lack adequate family or financial support.

Promoting healthy ageing

Organisers said the event also seeks to promote healthy ageing and social inclusion by encouraging Kenyans of all ages to participate in activities that improve both physical wellbeing and community solidarity.

With participation continuing to grow each year, the organisers expressed optimism that the initiative will attract even more supporters in future editions, enabling it to reach more vulnerable senior citizens across the country.

They said the overwhelming turnout at this year’s event demonstrates that more Kenyans are recognising the importance of ensuring older persons are not forgotten but are instead supported to live healthy, dignified and fulfilling lives.

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Kenyan airline Fly748.com has committed KSh3 million towards the second edition of the Run 4 Seniors charity event, reaffirming its commitment to supporting vulnerable elderly people across the country.

The airline announced its Diamond Sponsorship on Monday ahead of the annual fundraising event organised by Mama Ibado Charity (MIC), which is scheduled to take place on July 18, 2026, at Karura Forest in Nairobi.

The sponsorship will support the planning and delivery of the annual run, which brings together individuals, corporates, running clubs and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.

Speaking during the announcement, Fly748.com Head of Scheduled Services George Oduor said the airline was proud to support an initiative that champions the welfare and dignity of older persons.

“At fly748.com, we believe strong communities are built on compassion, inclusion and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Mr. Oduor.

Run 4 Seniors has grown into one of the country’s flagship charity platforms dedicated to highlighting the challenges facing older persons while mobilising resources for sustainable interventions aimed at improving their quality of life.

Mama Ibado Charity Director Ambassador Dr. Amina Mohamed welcomed the sponsorship, describing it as a significant boost to the organisation’s ongoing efforts to strengthen support for vulnerable senior citizens.

“We are grateful to fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity and protection. The support will help us expand the reach and impact of Run 4 Seniors, and continue delivering programmes that respond to the realities of seniors facing poverty, neglect and social isolation,” said Amb. Dr. Mohamed.

Funds raised during the event will support Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food assistance, access to essential healthcare services, medication support and community-based care for elderly people living in vulnerable conditions.

Beyond the financial contribution, Fly748.com will also use its communication platforms to encourage greater public participation in the charity run while creating awareness about the challenges facing Kenya’s ageing population.

As part of the partnership, the airline is offering a 10 per cent discount on flight tickets to participants who register for Run 4 Seniors.

Fly748.com joins a growing list of corporate sponsors backing the initiative, including KCB and Sidian Bank, reflecting increasing private sector support for programmes aimed at restoring dignity and improving the wellbeing of senior citizens across Kenya.

Mama Ibado Charity is a registered charitable organisation that works to improve the lives of vulnerable senior citizens through feeding, healthcare, housing and community support programmes in underserved communities.

Fly748.com, operated by Seven Four Eight Air Services (K) Ltd., offers scheduled domestic passenger services to Mombasa and Ukunda, with a focus on safety, reliability, and customer experience.

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Mama Ibado Charity (MIC) has received a KES 2 million sponsorship from Sidian Bank towards the second edition of Run 4 Seniors, scheduled for 18 July 2026 at Karura Forest, Nairobi.

The sponsorship strengthens efforts to improve the welfare, healthcare, nutrition and dignity of vulnerable senior citizens in Kenya. Sidian Bank joins key partners supporting this year’s event, reinforcing growing corporate commitment to ensuring older persons age with dignity and access essential support services.

Run 4 Seniors seeks to raise awareness and mobilise resources for programmes that address the health, nutrition and social welfare needs of vulnerable senior citizens. The event is expected to bring together corporates, development partners, community groups and hundreds of participants committed to championing dignity and inclusion for older persons.

Mama Ibado Charity President, Mr. Ahmed Jibril, said the sponsorship reflects the growing recognition of the urgent need to invest in the welfare of senior citizens.

“We are delighted to welcome Sidian Bank as a partner in this year’s Run 4 Seniors. Their generous contribution will go a long way in helping us expand our reach and deepen the impact of our programmes for elderly persons across the country. Together, we are sending a powerful message that our seniors’ matter and deserve to live their later years in dignity, comfort and good health,” said Mr. Jibril.

He added: “As Kenya’s ageing population continues to grow, there is an increasing need for collaborative efforts that address the challenges facing senior citizens. Partnerships such as this help us bring more attention, care and support to older persons who are too often overlooked.”

Sidian Bank Chief Executive Officer, Mr. John Okulo, said supporting the initiative aligns with the bank’s purpose of transforming lives and creating lasting impact within communities.

“At Sidian Bank, we recognize that strong communities are built when every generation is valued and supported. Run 4 Seniors presents an opportunity for us to contribute to a cause that uplifts some of the most vulnerable members of society. We are proud to stand with Mama Ibado Charity in promoting the welfare, dignity and inclusion of senior citizens,” said Mr. Okulo.

Building on the success of its inaugural edition, this year’s Run 4 Seniors aims to attract increased participation and raise greater awareness around the challenges facing Kenya’s elderly population.

The event will feature 5 km, 10 km and 15 km race categories, bringing together participants in support of health, wellness and social impact. Registration is available at www.mamaibado.org.

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