As December unfolds—a month cherished by families, workers, students, and communities across our nation—I invite every Kenyan to pause, breathe, and rediscover the extraordinary beauty of our homeland. The festive season brings with it a spirit of rest, connection, and celebration, and there is no better way to honour that spirit than by exploring the country we proudly call home.
Kenya is a tapestry of breathtaking landscapes, vibrant cultures, thrilling adventures, and warm hospitality. From our world-renowned wildlife reserves to our tranquil coastlines, from the cool highlands to the rugged deserts, from the pulse of our cities to the serenity of our rural towns, our nation offers an experience for every kind of traveller. December, with its warm weather and holiday atmosphere, is the perfect month to savour these blessings.
This year, I urge Kenyans to choose Kenya—to make a deliberate decision to explore our country and support domestic tourism. Every holiday taken, every road trip planned, every hotel booked, every meal enjoyed in a local establishment contributes directly to the growth of our economy and the well-being of thousands of Kenyan families who depend on the tourism sector.
Domestic tourists are the backbone of a resilient tourism economy. During moments when international travel slowed, it was Kenyans who kept the sector alive—visiting game parks, discovering hidden gems, attending cultural festivals, and choosing local getaways. Your support has been invaluable, and as we step into this festive season, I encourage you to continue that patriotic spirit.
Kenya offers far more adventure than many realize. You can wake up to a sunrise over the savannah in Tsavo, hike the rolling hills of Nyandarua, explore the untouched beauty of Lake Turkana, enjoy the flavours of our diverse culinary heritage in Nairobi, ride bikes in Hell’s Gate, immerse yourself in the heritage of Lamu, or even chase waterfalls in Kericho and Murang’a. Adventure is not only found in far-off destinations—it is in every county, every community, every corner of our beautiful nation.
This December, plan a trip with your family. Discover a place you’ve never been. Take the children on their first safari. Support community conservancies. Enjoy the creativity of Kenyan artisans. Choose homestays and hotels that are proudly Kenyan-owned. And above all, share your journeys—your joy may inspire another Kenyan to explore.
Tourism is not just about travel; it is about identity, pride, and unity. When we explore Kenya, we deepen our appreciation of who we are. We celebrate our diversity. We strengthen the bonds that make us one nation.
Let us make this festive season meaningful. Let us travel, explore, and celebrate responsibly. Let us use December not only to rest but to reconnect—with nature, with culture, and with one another.
Choose Kenya. Support Kenya. Explore Kenya.
The writer is Rebecca Miano, Cabinet Secretary for the Ministry of Tourism and Wildlife.
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