The government has unveiled an expanded programme for Jamhuri Week 2025, announcing four dedicated days of tourism, conservation and cultural events ahead of Kenya’s 62nd Jamhuri Day celebrations.
Tourism and Wildlife Cabinet Secretary Rebecca Miano said the revamped programme marks a significant shift in how the country commemorates its independence, placing tourism at the centre of national pride and economic transformation.

“As we celebrate our sovereignty and independence, we also honor the transformative power of tourism and wildlife in shaping our nation’s progress and prosperity,” said Miano.

The CS said that the week offers Kenyans an opportunity to understand what the government has done and what it plans to do to position the country as a premier destination.
“Our President William Ruto has made tourism a key priority in his administration. Through his directive we have these days fully focused on tourism,” she said.
All activities will take place at the Kenyatta International Convention Centre (KICC), featuring engagements with government agencies, conservation bodies and tourism stakeholders.

According to the programme, Monday will open with a national focus on conservation under the theme “From Evidence to Impact: Transforming Conservation Through Scientific Research, Innovation and Local Stewardship.” Experts, researchers and community representatives are expected to explore ways to enhance environmental protection and wildlife stewardship. On Tuesday, events driven by the Kenya Tourism Board will highlight destination marketing efforts, domestic tourism growth strategies and Kenya’s evolving global tourism brand.

Throughout the week, exhibitions, panel discussions and demonstrations will showcase the country’s achievements in conservation, eco-tourism, cultural heritage and the growing Meetings, Incentives, Conferences and Exhibitions (MICE) sector. Deputy President Kithure Kindiki is scheduled to deliver a keynote address, underscoring the government’s commitment to tourism-led development.

A major highlight of the week will be the expanded Tourism and MICE Expo, which will bring together hospitality businesses, county tourism boards, conservation organisations and international delegates to explore new investment opportunities. Officials say the rapidly growing MICE industry continues to elevate Kenya as a leading regional hub for global conferences, generating employment and boosting economic growth.

To attract more young people, the programme includes youth hiking activities and showcases featuring contemporary Kenyan music. On Friday, families will be treated to a special fun day at KICC after the national ceremony at Uhuru Gardens, creating an opportunity for Kenyans to experience the country’s cultural offerings in an interactive setting.

Miano said this year’s Jamhuri Week is designed to immerse both Kenyans and international visitors in the country’s beauty, diversity and creativity. She noted that the celebrations pay tribute to tourism’s role in shaping Kenya’s identity and its importance to the nation’s economic future. By dedicating Jamhuri Week to tourism, the government aims to reaffirm the sector as a pillar of national development while encouraging Kenyans to promote and protect their heritage.

Thousands of participants are expected to attend the events as the country marks 62 years of independence.