SportyBet Kenya continued its “Road to Eldoret” campaign with a high-energy stop in Chepterit, drawing hundreds of residents and volleyball fans as it ramped up awareness for the 2025 Kipchumba Karori Eldoret International Volleyball Tournament.
The colourful caravan transformed the town centre into a vibrant mini fan park, with branded trucks, music, interactive games and live demonstrations creating a festival-like atmosphere. Fans turned out in large numbers to engage with the SportyBet team, learn more about the upcoming tournament and experience the brand’s growing footprint in community-based sports engagement.
A key attraction of the Chepterit stop was the ongoing “Nyakua Nduthi na SportyBet” campaign, which rewards loyal customers across the country. The highlight of the day came when a local woman, a long-time SportyBet player, was presented with a brand-new motorbike after emerging as one of the promotion’s winners. Dressed in SportyBet-branded gear and a safety reflector, she received the keys on stage to loud cheers, a moment that underscored the company’s pledge to deliver tangible rewards to customers at the grassroots.
Organisers used the roadshow to build momentum for the Kipchumba Karori Eldoret International Volleyball Tournament, scheduled for 18–21 December 2025 at various venues in Eldoret, including the Eldoret Polytechnic grounds. The tournament is set to feature 16 elite teams, with defending champions Equity Bank and perennial contenders KCB among the clubs expected to battle for top honours.
Beyond the entertainment, the Chepterit activation highlighted SportyBet Kenya’s broader strategy of pairing sports marketing with community engagement. By taking its campaigns directly to towns along the road to Eldoret, the brand is positioning itself as a visible supporter of local sports culture while celebrating the fans who sustain it.
As the countdown to the December tournament continues, the Chepterit stop served as a lively reminder of what awaits volleyball enthusiasts in Eldoret — high-level competition, growing fan engagement and a renewed focus on rewarding communities that power Kenyan sport.