On August 1, 2026, the Belgrade Arena in Serbia will become the center of the global mixed martial arts scene as the Ultimate Fighting Championship (UFC) hosts its first-ever event in the country. On this historic night, Meridianbet will proudly stand among the event’s official partners.
Meridianbet’s journey began in Serbia in 2001. Twenty-five years later, the company returns to its roots in a remarkable way, partnering with the biggest combat sports event ever staged in the country.
As an official partner of UFC Fight Night Belgrade, Meridianbet’s brand will be prominently featured throughout the event, including arena branding, official event advertising, in-arena video displays, and extensive digital and social media campaigns. This global exposure will ensure that fans across East Africa, Europe, and around the world will see the Meridianbet brand during one of the most anticipated UFC events of the year.
“Serbia is where Meridianbet’s journey began 25 years ago, and there is no greater stage to celebrate that milestone than the first-ever UFC event in our home country,” said William Scott, Chief Executive Officer of Meridian Holdings Inc. (NASDAQ: MRDN).
For Meridianbet, this partnership is a natural extension of its long-standing commitment to combat sports. Over the years, the company has supported both professional competitions and grassroots development initiatives, making combat sports one of the key pillars of its global sports sponsorship portfolio.
In Kenya, sports enthusiasts can enjoy betting on international sporting events through Meridianbet, while also accessing a wide range of online casino games. Customers can register via the Meridianbet website to get started.
August 1, 2026, will mark a historic milestone for combat sports in Serbia. For Meridianbet, it will also represent a proud homecoming—returning to the place where its remarkable journey first began.
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