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Mwalimu Rachel and DJ Xclusive on the decks during the Gilbeys Hangout

Kenya’s favourite gin brand, Gilbey’s, hosted a memorable edition of the Gilbey’s Hangout at Burudani Address, delivering an immersive experience that brought together thousands of consumers in celebration of authentic connections and shared moments.

Held on Friday, April 3rd, the event was hosted by Mwalimu Rachel, DJ Xclusive, and DJ Chunky, who kept the energy high and the crowd engaged throughout the night.

The Hangout brought Gilbey’s Real Moments campaign to life, creating a space for consumers to unwind, connect, and celebrate with their crews. From curated music sets to interactive brand experiences, attendees were treated to a seamless blend of entertainment and lifestyle.

Attendees also enjoyed Gilbey’s signature serves, including the new Gilbey’s Berry Bramble RTD cocktail, reinforcing the brand’s commitment to innovation and accessible high-quality gin, perfect for both intimate hangouts and vibrant social occasions.

The vibe came alive with a touch of red, adding a playful and stylish element that tied the night together visually and reflected the energy of the brand.

“The Gilbey’s Hangout is about celebrating the moments that truly matter, the ones shared with friends, full of laughter and real connection. Through this platform, we are creating experiences that are not only memorable but also accessible, staying true to our commitment of delivering quality and value to our consumers,” said Lilian Mbugua, the Brand Manager, Gilbeys.

The event further amplified Gilbey’s ongoing Ksh 999 offers on ke.thebar.com, positioning the brand as the ideal choice for consumers seeking to enjoy premium experiences without compromise.

The Gilbey’s Hangout continues to establish itself as a key cultural platform, reflecting the evolving social landscape where consumers are embracing more intentional and relatable ways to connect.

The Gilbey’s Real Moments campaign celebrates authentic connections and invites consumers to share their unfiltered moments with their “day ones”.

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Students at the Kenya National Drama and Film Festival translating policy themes into a playbook for everyday commerce, showing households and small firms how cashless payments, clean records and disciplined borrowing cut costs and unlock growth.

Building on the festival theme Bold Storytellers, Digital Stages: Driving Kenya’s Development Through Theatre and Film, and Equity Bank’s sub theme Leveraging Technology to Make Banking a Lifestyle – From a Place You Go to Something You Do, performances showed audiences how to adopt digital tools that build credit trails and widen market access.

The scenes are familiar and relatable. A kiosk owner drops loose cash for QR and e wallet acceptance, builds an auditable trail and secures stock financing. Parents shift school fees to digital rails for speed and verifiable receipts. Youth agripreneurs pool savings on apps to fund inputs and insure harvests, while women led collectives lean on instant payment to reach customers across counties and into regional markets. Alongside the opportunity, students confront risk head on, from basic cyber hygiene to responsible digital borrowing, tying clean data to affordable credit.

Kayole South Senior School trainer Morgan Odera was among those testing the boundaries of financial storytelling. He said their spoken word piece linked national identity to present day financial inclusion by blending Kenya’s independence story with the role of education finance in creating awareness.  

“We have just performed a spoken word talking about how Kenya gained independence and how the bank chips in to benefit students, mostly through its education programs and by supporting businesspeople and Kenya’s development in general,” he said.

Performed by student Sheila Akinyi, the work drew mixed reactions for its ambition. “It is hard to combine a spoken word about independence with current affairs,” Mr Odera noted. “The artist was creative enough to blend the independence struggles and the bank’s support to students through Wings to Fly, which supports them at higher education level.” The piece underscored a simple economic arc: access to education and skills pulls more young Kenyans into a modern, increasingly digital economy, the same transformation students advocate through safer, smarter money habits.

At Precious Blood Riruta, lead choreographer Amos Othengo Pinto threaded a small trader narrative into dance and gave it commercial stakes. A mama mboga closes her day by banking takings to build a savings record and grow her enterprise. “After a day with her customers, she can save in the bank to boost the business,” he said, explaining how the team blended African and hip-hop styles to tell a modern finance story on a digital stage.

Performed by the Kenya Institute of Mass Communication under the Equity theme, the play Giza Gizani also confronted abuse of power, silence, absent parenting and injustice. Dickens Sumba, the playwright and thespian, said the work was crafted to provoke reflection and affirm the possibility of accountability.

“We built Giza Gizani to strip impunity of its glamour, to show what silence costs in homes and institutions, and to light a path toward courage, dignity and justice.”

For Nairobi Regional Director of Education Reuben Kipturgor, the business and financial awareness approach is deliberate. It stems from handing authorship to learners and demanding utility from the art. “Can we make these activities learner based? Can we go back and allow our learners to generate their own script, and then we just help them to fine tune to the levels that we can reach? That is the only way we can develop their talents,” he said, before urging partners to back student creators in tangible ways.

Equity Bank’s has committed Sh25 million nationally to support the festival, with the bank’s themed genres highlighting how technology is making financial services part of daily life and expanding inclusion for individuals, schools and enterprises.

At the national finals, champions in the Equity classes will receive Ksh100,000 with silverware, runners-up will take Ksh50,000, and third place will get Ksh30,000. All winners will also be awarded wit trophies and certificates. The best trainer will receive Ksh30,000, second Ksh20,000 and third Ksh10,000.

The national finals will be held in April in Nyeri, followed by gala showcases hosted by Education CS Julius Ogamba and Equity Group CEO and MD Dr James Mwangi. The top students will then cap the season with a performance at State Lodge, Nyeri, in a gala to be attended by President William Ruto.

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Kick off the month with good vibes and great gin courtesy of Gilbey’s this Friday, 3rd April at Burudani Address, Juja

Hosted by popular radio duo Mwalimu Rachel and DJ Xclusive, joined by DJ Chunky, the Gilbey’s Hangout experience promises the best of beats and moments perfect for you and your crew.

The Gilbey’s Real Moments campaign celebrates authentic connections and invites consumers to share their unfiltered moments with their “day ones”.

Date: Friday, 3rd April 2026

Venue: Burudani Address, Juja City Mall

Time: 5:00p.m till late

Hosts & Entertainment: Mwalimu Rachel, DJ Xclusive and DJ Chunky

Dress Code: A touch of Red

Entry: A 750ml bottle of Gilbey’s purchased upon entry

Please drink responsibly. Alcohol is not for sale to persons under the age of 18.

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A popular Kenyan radio presenter on the eve of the new year cheated death after getting involved in a road accident while driving his personal car.

Taking to his official social media accounts on Thursday, January 1, 2026, Nick Odhiambo revealed that he had been involved in the accident while driving his Audi A5.

Media personality Nick odhiambo. PHOTO/Courtesy

He further disclosed that the accident happened due to fatigue, since he had decided to drive while exhausted.

“Everything was going really well until i decided to drive while exhausted…seems like i might have to get another car soon . Goodbye my cute A5,” he wrote on Facebook.

The radio presenter went ahead to apologize to his family especially the children, noting that he would never let them down again.

“To my kids i wont let you down again am greatful that it didnt go as bad as it could have gone…HappyNewYear,” Nick odhiambo stated.

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Iyaani performs at the Captain Morgan Muckpit Muckarena Tour in Kisumu

Captain Morgan Muckpit successfully brought its electrifying Muckarena to Kisumu, transforming Attela Beach Resort into good energy and pure fun on Saturday, December 13, 2025. As the highly anticipated third stop on Captain Morgan Muckpit’s nationwide tour, the event delivered on its promise of a wild night, leaving attendees with unforgettable memories. 

The shores of Attela Beach Resort pulsated with an exhilarating atmosphere as Kisumu embraced the boldness of the new Muckpit Melon splash. The night was headlined by a stellar performance from musical sensation Iyanii, who captivated the crowd with his hit songs including ‘Donjo Maber’ and ‘Rumours’. He was expertly supported by an elite lineup of talent, including the infectious beats by Dj Deewiz, Dj Brik, and Dj Soul, alongside Kisumu’s best MCs: MC Nuella and MC Kish. Together, they fuelled a full-throttle night of music, rhythm, and unmissable vibes that kept the energy soaring from start to finish. 

Guests immersed themselves in signature Muckarena experiences which included expertly crafted cocktails that featured Muckpit Melon Splash, and the Muckarena bowling alley. These experiences delivered a standout night, offering attendees unique ways to engage with the new flavour in the market. 

“Kisumu truly embraced the spirit of the Muckarena Party,” said Kanyi Kiuru, Captain Morgan Muckpit brand manager. “The energy at Attela Beach Resort was phenomenal, and it was incredible to see everyone muck up the night. This stop perfectly showcased our commitment to bringing bold flavours and unforgettable experiences directly to our fans across Kenya. We are thrilled with the overwhelming success and look forward to taking this to Mombasa as the next leg of our journey.” 

The Captain Morgan Muckpit Party in Kisumu underscored the brand’s dedication to creating extraordinary experiences and connecting with its audience through music, vibrant entertainment, and distinctive cocktails. The nationwide tour continues to bring the boldest rum party to cities across Kenya, inviting everyone to join the Muckarena.  

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Costa Ojwang delivers a memorable performance at the Taita Taveta KC Trufest

The Jamhuri Festival, proudly powered by Kenya Cane – The True Kenyan Spirit, lit up Club Shalex in Voi on Saturday night as hundreds of revellers came together to celebrate Kenya’s identity through music, food, culture, and communal pride.

The festival brought an unforgettable wave of energy, with show-stopping performances from some of Kenya’s most exciting homegrown acts. Fans were treated to dynamic sets from Coaster Ojwang, Tipsy Gee, Masauti, Dede, Kabuda, Mwashumbe, Yollo, and high-voltage mixes by DJ Most Wanted and DJ Shacky, who kept the crowd dancing well into the early hours. The event showcased not just music, but the vibrancy and unity that define the modern Kenyan cultural experience, an essence deeply aligned with Kenya Cane’s longstanding heritage.

DJ Mama Dede keeps the energy high at the Taita Taveta KC Trufest Jamhuri Edition

Speaking after the event, Victor Adada, Brand Manager, Kenya Cane, emphasized the significance of the celebration, saying: “Jamhuri Festival was much more than a concert, it was a powerful expression of who we are as Kenyans. Kenya Cane has always stood for heritage, resilience, and community, and last night we saw that spirit come alive on stage and in the crowd. Bringing people together to celebrate our culture and amplify local talent is at the heart of what The True Kenyan Spirit represents.”

Tipsy Gee lit up the stage at the Taita Taveta KC Trufest Jamhuri Edition at Club

The festival drew revellers from across the Coastal region, reaffirming Voi’s growing reputation as a cultural hotspot and reinforcing Kenya Cane’s commitment to platforms that elevate Kenyan artistry and authentic shared experiences. From the electric performances to the vibrant atmosphere, the Jamhuri Festival delivered a memorable night of celebration, proof that when Kenyans come together in the spirit of heritage and joy, the rhythm is unmatched.

Kenya Cane advocates for responsible drinking. Strictly 18+. Do not forward to persons under 18 years.

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Mic Cheque's host Chaxy, Mariah and Mwass during the Cheque Mates Tour held at Masshouse

By Lilian Mbugua

The air at Masshouse on Saturday, November 1st, was electric as the Mic Cheque Podcast wrapped up their successful ‘Cheque Mates Tour’ with a grand finale live recording.

This event was a quiet victory for the entire Kenyan podcasting scene, all thanks to a forward-thinking partnership with Gilbey’s, a brand built on celebrating “Made for Real Moments.” In a market often dominated by traditional media, local podcasters have struggled to find significant corporate backing. Their growth, built on raw talent, authenticity, and a grassroots connection with their “cheque mates,” has often been organic but financially lean.

 The “Cheque Mates Tour,” which successfully took the podcast from the screen to live stages in multiple cities before the Nairobi climax at a modern, dynamic venue like Masshouse, was a bold testament to their rising influence.

This is where the partner steps in, not as a peripheral sponsor, but as a genuine enabler, living up to its brand promise by backing moments that are truly authentic. The choice to align with Mic Cheque is a powerful demonstration of corporate commitment to authentic, unscripted content. The podcast’s success is rooted in its candid, humorous, and sometimes chaotic conversations, the kind of genuine, unpolished human interactions that the brand champions under its “Made For Real Moments” banner.

The live show at Masshouse embodied this perfectly. It was a shared, in-person moment of community. The sponsor provided the platform and the resources for the real moments to happen live, amplifying the podcasters’ existing connection with their audience.

The financial support provided goes beyond mere branding; it represents a vital infusion of capital that allows content creators like the Mic Cheque team to authentically engage with their audiences. A national tour is an expensive undertaking, but the backing made the multi-city Cheque Mates Tour a reality, proving that Kenyan podcasts have a national audience willing to pay for live experiences. Corporate support elevates the entire event, ensuring the production quality matches the passion.

The live broadcast from Masshouse became a high-quality spectacle, raising the bar for all local digital creators. Crucially, a major brand partnership sends a powerful message to the wider corporate landscape: podcasting is a serious, legitimate, and highly engaged advertising and entertainment platform. By backing this “real moment” in local media history, Gilbey’s legitimizes the digital space.

By supporting the tour, the brand has essentially sent out a clarion call for the industry, signaling confidence in the ability of authentic, local voices to build communities and deliver real value. The strategy is a masterclass in modern marketing. They are not chasing the largest, most generic audience; they are tapping into a deeply engaged, digitally native community that values honesty and authenticity. Podcasting audiences, known for their loyalty and trust in their hosts, are the ideal consumers for a brand looking to build a genuine, long-term relationship.

The success of the “Cheque Mates Tour” grand finale at Masshouse is a clear indicator that the podcasting space is ripe for investment. We have the talent, the audience, and the compelling content. What we often lack is the initial capital and corporate validation to scale these ventures. The brand has shown the way, proving that a major company can truly align with and celebrate authentic, youth-driven culture. Now, other corporations should follow suit.

 They must recognize that supporting local podcasters is not charity; it’s a strategic investment in the future of Kenyan media, culture, and real moments of consumer engagement. The next great Kenyan story, conversation, or comedy skit is being recorded right now. Who will step up to write the next “cheque” and help bring it to the world?

Lilian Mbugua is the Brand Manager for Gilbeys.

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Gilbey’s, Kenya’s most-loved gin in partnership with Kiss FM, successfully hosted the latest installment of its signature event series, the ‘Gilbey’s Hangout,’ at the renowned Alfakeer Lounge on Friday, November 28th. The event lived up to its promise, delivering an evening dedicated to genuine connection, easy laughter, and the simple, “Real Moments” that define authentic friendship.

The Hangout, anchored by the brand’s ongoing campaign, provided an accessible and high-quality social experience for Nairobi’s gin enthusiasts. The atmosphere was charged with vibrant energy, fueled by the stellar collaboration of musical talents. DJ Xclusive and DJ Chunky Love delivered dynamic sets that kept the dance floor buzzing, while the evening was seamlessly energized by the vibrant hosting skills of media personality, Mwalimu Rachel.

“The turnout and the atmosphere at Alfakeer truly embodied the spirit of the Gilbey’s Hangout. It was beautiful to see our fans just being themselves, enjoying the simple perfection of a Gilbey’s mix, and celebrating their authentic connections. We championed the idea that a great night doesn’t need to be complicated, it just needs to be real, and Friday night proved just that.”  said Lilian Mbugua, Brand Manager for Gilbey’s.

The simple entry mechanic requiring attendees to present one bottle of Gilbey’s at the door ensured the crowd was comprised of true Gilbey’s fans, creating an intimate and dedicated atmosphere. Attendees enjoyed the smooth, crisp taste of the trusted gin, reinforcing Gilbey’s role as the accessible spirit for real people and real experiences.

Gilbey’s looks forward to continuing to create these accessible, memorable social moments across the country, further strengthening the bond with its consumers.

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 The nationwide tour of Kenya’s ultimate beer and culture festival, Tusker Oktobafest, culminated in a show-stopping final celebration this past Saturday, October 8th, as thousands of revellers converged at the Attela Beach Resort in Kisumu for an unforgettable night of music, beer and culture. The Lake Edition successfully wrapped up the festival’s regional stops following successful events in Nairobi, Eldoret, Mombasa, and Nanyuki.

The Attela Beach Resort was transformed into a scenic celebration of beer and culture featuring an all-star entertainment lineup and live music performances by hitmakers Bensoul and Fathermoh and Harry Craze. The electrifying atmosphere was sustained by an impressive ensemble of top DJs: Gordo, Ves, Daffy, and Dimore, who kept the party at peak energy. The night was seamlessly hosted by crowd favorite MC Gogo and Kisumu’s own Hype Amollo, ensuring the grand finale was nothing short of legendary.

MC Gogo seized the stage early, igniting the crowd with a powerful opening performance that set the tone for the entire night. Harry Craze then commanded the stage, leading the crowd in an energetic dance frenzy before an exciting surprise, he brought Fathermoh out to perform their chart-topping collaborations. The unforgettable night concluded on a high note with a captivating and soulful final set by Bensoul.

The vibrant fusion of great beer, homegrown music, and an enthusiastic crowd reaffirmed Tusker Oktobafest’s position as East Africa’s premier beer and culture festival.

Commenting on the spectacular success of the final leg, Brigid Wambua, Senior Brand Manager for Tusker, said, “We set out to reach as many consumers as possible with the Oktobafest experience this year and we have successfully done that. Oktobafest exists to provide a platform for the celebration of Kenyan beer and culture every year. We have enjoyed the enthusiasm and support of our consumers and partners across the regions and Kisumu has delivered a truly exceptional finale to our nationwide festival.”

Launched in September, the sixth annual edition of the celebrated beer festival promised an expanded, nationwide celebration of Kenyan beer and culture, featuring authentic local experiences. The nationwide festival featured a series of regional events including:

  • Nairobi Edition: October 4th at Carnivore Grounds
  • Rift Edition: October 11th at Baniyas, Eldoret
  • Coast Edition: November 01st at Big Tree, Mombasa
  • Mountain Edition: November 01st at The Stinger Lounge-Kinyuki, Nanyuki

In addition to the main festivals, Tusker Oktobafest was supported by over 200 on-trade activations nationwide. Beer enthusiasts across the country enjoyed flash sales and exciting discounts on their favorite KBL beers, including lagers, stouts, ciders, and malts on ke.thebar.com and select e-commerce partner platforms.

Tusker extends its deepest gratitude to all consumers, talent, and partners who made the nationwide Tusker Oktobafest tour and its Kisumu Grand Finale an overwhelming success, reaffirming its dedication to celebrating Kenyan music, beer and culture across every region of the country.

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Tusker Oktobafest successfully continued its nationwide celebration of Kenyan beer, music, and culture this past weekend, bringing vibrant experiences to Mombasa and Nanyuki on Saturday, November 1st. The festival’s momentum now builds towards the grand finale in Kisumu on November 8th.

The Mombasa edition saw an overwhelming turnout at the iconic New Big Tree in Bamburi. The lineup featured rap heavyweight Khaligraph Jones, Ndovu Kuu, Tipsy Gee, and Mombasa’s own Honest Blind Boy, alongside DJs Benitez, Mostwanted, Issa Platinum, MC Gogo, and DJ Daffy. Attendees enjoyed music, dance, local cuisine from vendors, interactive brand activations, and refreshing beers against a stunning beachside backdrop. Highlights included Khaligraph Jones’ performance to an adoring audience and a surprise birthday celebration for MC Gogo.

Simultaneously, Nanyuki beer lovers converged at Stingers Lounge for their own unforgettable Oktobafest experience. The event featured artists Toxic Lyrikali, Ayrosh, Wanjine, and Njerae, with DJs Abby, Deewiz, Tibz, Grauchi, Kaneda, and resident DJ Doubleblack. MCs Azeezah Hashim and Kibunja hosted the festivities. The venue buzzed with energy from DJ Abby’s opening set through electrifying performances, even as rain fell. Njerae’s soulful hits captivated the crowd, and Toxic Lyrikali’s performance was met with an enthusiastic sing-along, culminating in a legendary set by DJ Grauchi.

These successful events in Mombasa and Nanyuki, following earlier editions in Nairobi and Eldoret, underscore Tusker’s commitment to connecting with consumers and celebrating Kenyan beer and culture across diverse regions.

“The recent editions of Tusker Oktobafest in Mombasa and Nanyuki truly captured the vibrant spirit of each community, with overwhelming turnout solidifying our nationwide festival approach,” said Brigid Wambua, Senior Brand Manager Tusker. “We are now incredibly excited to bring this unparalleled experience to Kisumu for our grand finale.”

The nationwide festival culminates with its “Lake Edition” on Saturday, November 8th, at Atella Beach Resort, Kisumu. This final event promises an incredible entertainment lineup and rich beer experiences tailored to the region. Access to the Kisumu experience is by purchasing tickets at the venue for KES 1,000, redeemable for either five bottles of Tusker Lager, Pilsner, or Balozi, or four bottles of Whitecap, Manyatta, Tusker Cider, Tusker Malt, Tusker Lite, or Guinness.

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide.

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The energy is set to hit an all-time high as PUBG MOBILE joins forces with Oraimo and Boomplay to activate the Oraimo Campus Tour at Kenyatta University from 22nd to 24th October, delivering three electrifying days of gaming, music, and entertainment.

The event promises an unforgettable campus experience, merging top-tier esports action with thrilling live performances from Kenya’s hottest talents — DJ Lyta, Dyana Cods, Ssaru, Wenda Wazimu, Unspoken Salaton, and Ochingli The Goat.

Adding to the excitement, Oraimo and Boomplay will also treat students to massive giveaways, exclusive offers, and fun gamification activities, ensuring non-stop engagement and rewards throughout the three-day event.

PUBG MOBILE Campus Tournament — KU Squad Edition

In the spirit of competition and community, PUBG MOBILE will host the Campus Tournament (Squad Edition) where teams will battle it out for top honors and incredible prizes.

Prizes Up for Grabs:

  • 1st Place: 4 Phones
  • 2nd Place: 4 Phones
  • 3rd Place: 4 Powerbanks

Fan Engagements and Giveaways

The PUBG MOBILE booth will be the ultimate fan zone, offering exciting giveaways and interactive experiences for attendees.

The first 100 students to visit the booth will each receive free PUBG MOBILE keychains.

Students who bring a friend along will receive free branded T-shirts.

Fans are also encouraged to join the PUBG MOBILE TikTok Engagement Campaign by posting event videos using the official hashtag for a chance to win a free smartphone.

A Fusion of Gaming, Music, and Youth Culture

The collaboration between PUBG MOBILE, Oraimo, and Boomplay celebrates the next generation of gamers, creators, and culture-shapers — giving them a platform to play, connect, and express their passion for gaming and entertainment.

So, KU, get ready — gather your squad, show your skills, and turn up the volume.

This is more than just an event — it’s a campus takeover.

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After a successful debut at Carnivore Grounds on 4th October for their Nairobi fans, Tusker Oktobafest, in keeping with their vision for a countrywide festival, made a stop in Eldoret at the Tamasha Lounge on Saturday, October 11th for a celebration of beer and culture. At Tamasha Lounge, beer enthusiasts were treated to a rich beer experience complete with beer cocktails [shandies] and offers on the range of KBL beers, including lagers, stouts, ciders, and malts.

Beer enthusiasts in Eldoret were immersed in a rich beer experience, as Tusker Oktobafest transformed Tamasha Lounge into a vibrant beertopia, featuring beer cocktail stations and sampling booths manned by brand ambassadors in regal show-stopping African attire. The venue was also offered multiple picturesque photo-op areas, and consumers had the opportunity to participate in engaging brand activities to win exclusive Oktobafest merchandise.

The atmosphere was electric as MC Gudahman and his dynamic dance crew lit up Tamasha Lounge with a high-energy performance that had revellers on their feet from the start. Their explosive choreography set the perfect tone for Iyanii, who took the stage next with his chart-topping hits and crowd favorites, sending the energy even higher. DJ Daqchild kept the momentum going with a powerful set that paid homage to the Home of Champions, spinning a mix of local hits that had the crowd vibing deep into the night. The grand finale came with Mejja, whose highly anticipated performance brought the house down, cementing his status as the undeniable highlight of the night.

Speaking on the experience, Brigid Wambu, Senior Brand Manager for Tusker, stated, “We are delighted to share the Oktobafest experience with our consumers across the country. We’ve had an amazing reception in Eldoret, allowing us to truly explore how our Eldoret consumers do beer and culture. We are looking forward to creating even richer experiences in other parts of the country throughout October, which is beer month. We urge all our consumers to be on the look-out for the Oktobafest experience coming to their town next.”

Building on the phenomenal success in Nairobi and Eldoret, Tusker Oktobafest will continue its journey across the country, bringing the celebration of beer and culture to three more regions:

·       Coast Edition: October 18th at New Big Tree, Bamburi

·       Lake Edition: October 25th at Atella Beach Resort, Kisumu

·       Mountain Edition: November 1st at The Stinger Lounge-Kinyuki, Nanyuki

Access to the experiences will be by purchasing tickets at the venues for 1,000 KES, redeemable for either five bottles of Tusker Lager, Pilsner, or Balozi, or four bottles of Whitecap, Manyatta, Tusker Cider, Tusker Malt, Tusker Lite, or Guinness.

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide. Beer enthusiasts can also look forward to flash sales and exciting discounts on their favourite KBL beers, including lagers, stouts, ciders, and malts.

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Kenya Breweries Limited (KBL) successfully launched its nationwide Tusker Oktobafest celebration with an unforgettable 2000s ‘Kulture’ throwback.

Held on Saturday, October 4th at the Carnivore Grounds, the night was a resounding, nostalgic tribute to the golden era of Kenyan music, perfectly blending local beer and vibrant culture.

The event marked the first major stop in the deconstructed festival’s nationwide tour and delivered on its promise to bring the biggest hitmakers of the decade onto one epic stage.

The air was electric as thousands of attendees gathered to witness performances from the artists who defined a generation. The lineup was stacked with Kenyan music royalty. Attendees were treated to performances from Nameless and Wahu, the industry’s first couple, delivering their iconic hits; pioneering hip-hop group Kalamashaka; chart-topping ensemble P-Unit; the legendary trio Kleptomaniax; Genge maestro Jua Cali; classic hitmakers Big Pin, Mr. Lenny, and Prezzo; the influential duo Necessary Noize; and the soulful Sainapei.

The night’s soundtrack was expertly curated by Kenya’s most celebrated DJs, ensuring an uninterrupted flow of nostalgia. Crowd favourites DJ Pinye, DJ John Rabar, and DJ Nijo commanded the decks. Keeping the energy high and guiding the audience through the night were charismatic hosts Muthoni Bwika and the legendary Jimmi Gathu who broke the norm by MCing the event in a dynamic radio show format.

“Working with Tusker to bring this experience to life has been amazing. The 2000s defined a uniquely Kenyan sound, and seeing the massive turnout proved that the music and the culture are timeless,” said Fakii Liwali from the Kulture team.

The Senior Brand Manager Tusker, Brigid Wambua added that “The Kulture night wasn’t just a concert; it was a cultural reunion. Witnessing artists who shaped a generation share the stage and feeling the passion from the attendees confirmed that Kenyan heritage is alive and thriving. This is exactly the spirit we want to carry across the country as Tusker Oktobafest connects with local communities and celebrates what makes our beer and music truly Kenyan.”

The revelers also had an opportunity to experience the premium taste of Johnnie Walker, the event’s key sponsor, at its flavour lounge, where guests sampled an array of signature cocktails served for free. The brand’s participation underscored its continued investment in Kenya’s creative economy, supporting platforms that celebrate music, culture, and local talent.

Tusker Oktobafest is set to continue its regional journey throughout October and early November, bringing the celebration closer to beer lovers across Kenya. Don’t miss these upcoming festival stops:

  • Rift Edition: October 11th at Tamasha, Eldoret
  • Coast Edition: October 18th at New Big Tree, Bamburi
  • Lake Edition: October 25th at Atella Beach Resort, Kisumu
  • Mountain Edition: November 1st at The Stinger Lounge-Kinyuki, Nanyuki

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide. Beer enthusiasts can also look forward to flash sales and exciting discounts on their favourite KBL beers, including lagers, stouts, ciders, and malts. These exclusive offers will be available on ke.thebar.com and through select e-commerce partners.

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Captain Morgan, Kenya Breweries’ leading rum, is set to unleash the ultimate Captain’s Yard Takeover in Nakuru, bringing an electrifying mix of music, adventure, and bold fun. The epic event will go down on Saturday, October 4th 2025 at the iconic Rift Valley Sports Club, transforming Nakuru into the hottest entertainment spot of the season.

The final lineup is stacked with some of Kenya’s most dynamic entertainers. Fans can look forward to explosive live performances from Mejja, Iyanii, Maandy, and Tipsy Gee, with high-energy hosting from hype machines MC Gogo and Azeezah.

To keep the decks blazing, DJ Gibbz Tha Daqchild, DJ Malaika, and DJ Bash will be joined by Nakuru’s very own talents DJ Ruby, DJ Jomba, and Jussneera. Adding extra spice to the experience, TikTok sensation Collo Blue will bring his unmatched online energy to the live stage.

The takeover will also feature interactive brand experiences, bold surprises, and unforgettable Captain Morgan cocktails crafted to keep the vibe flowing all night. Consumers will also enjoy sizzling treats from the Captain’s Grill station, making this event more than just a party, it’s a full-on adventure in spice and flavour.

“We are excited to bring the Captain’s Yard experience to Nakuru, a city that knows how to celebrate life with energy and style. Captain Morgan is all about unleashing boldness, fun, and unforgettable moments, and this takeover will be no different. We are looking forward to creating lasting memories with our consumers as they enjoy great music, spiced cocktails, and unique experiences at Rift Valley Sports Club.” Said Victor Adada, Brand Manager, Captain Morgan.

To join the Captain’s Yard Takeover, consumers will need to purchase a 750ml bottle of Captain Morgan for 2 tickets or a 250ml bottle for 1 ticket. Gates open at 2pm, and fans are encouraged to come ready to unleash their spice, However you spice Spice On.

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PUBG Mobile, the world-renowned mobile battle royale game, today announced the launch of its electrifying “Afro Frenzy Dance Challenge” on TikTok, inviting players and dance enthusiasts across Africa to showcase their moves and creativity.

This exciting initiative aims to blend the thrill of in-game action with the vibrant energy of Afro-inspired dance, fostering community engagement and celebrating local talent.

The challenge leverages the exclusive new audio track, “I’m The One,” a collaboration between PUBG Mobile and popular artist Fathermoh.

Participants are encouraged to express their unique style while integrating the signature “Afro Frenzy Move” into their videos.

Challenge Mechanics and Participation:

The #AfroFrenzy #DanceChallenge is exclusively hosted on TikTok and requires participants to adhere to the following guidelines:

  • Official Audio: All submissions must use the official audio: “PUBG Mobile ft Fathermoh – ‘I’m The One’.”
  • Video Length: Videos must be a minimum of 15 seconds in length.
  • Dance Integration: Perform the designated “Afro Frenzy Move” at any point within your video.
  • Engagement Boost: Participants are encouraged to enhance their reach by:Dueting with a prominent influencer (KOL) using the official audio.Dueting with PUBG Mobile’s official in-game footage, performing the same dance move.

Hashtags & Tags: All video descriptions must include the official hashtags: #AfroFrenzy #DanceChallenge #Iamtheone #mapangale and tag the official account: @pubg.mobile.africa.

Prizes and Recognition:

PUBG Mobile is rewarding creativity and engagement with exciting weekly prizes:

  • Weekly Top Viewed Video: Wins KES 30,000 in cash.
  • Weekly Most Creative Video: Wins an Oraimo SpaceBox Pro.

To maximize their chances of winning and standing out, participants are advised to start their videos with PUBG Mobile gameplay before transitioning into their dance, ensuring the content remains fun, energetic, and easily replicable for wider adoption.

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Kenya Cane officially unveiled its newest variant, Kenya Cane Lemon & Ginger, at a vibrant, high-energy launch event held last Saturday, 26th July 2025 at MKU Pavilion Grounds, Thika. The flavourful celebration attracted hundreds of fans of the iconic spirit and marked yet another bold step in the brand’s journey of innovation and cultural relevance.

The event headlined by Arbantone’s latest sensation, Toxic Lyrikali and award-winning MC Azeezah brought together music lovers, loyal Kenya Cane consumers, and culture shapers for an unforgettable day of flavour discovery, great music, and authentic Kenyan vibes all in honour of the latest addition to the Kenya Cane family, Kenya Cane Lemon & Ginger!

“The turnout, the energy, and the love for the new Lemon & Ginger variant were phenomenal,” said Victor Adada, Brand Manager, Kenya Cane. “We launched this product to celebrate our consumers’ evolving taste and to bring a fresh, local twist to the table and we’re proud of how strongly the market is embracing it.”

DJ sets by DJ Gibbz Tha Daq Child, kept the energy high between performances, while Toxic Lyrikali, Tipsy Gee, Ayrosh, and Stage Revolution Band, delivered show stopping live sets that celebrated Kenyan sound and lyrical artistry.

Beyond the performances, attendees had the opportunity to taste the new Kenya Cane Lemon & Ginger, that blended the tanginess of lemon with the warm, spicy undertones of ginger creating a smooth modern twist. The event provided an opportunity for fans of the True Kenyan Spirit to interact with bold brand installations and connect with each other.

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