Coca-Cola

Coca-Cola has announced a 17% price reduction on its popular 500ml glass bottle in Nyanza and Western as part of a new regional campaign dubbed ‘Shika Mzito’.

Consumers in the region can now enjoy their favorite Coke, Fanta or Sprite for just Sh 50 down from Sh60 in celebration of the community’s hard work, resilience and vibrant spirit.

The three-month campaign will roll out across ten counties: Kisumu, Homa Bay, Migori, Siaya, Kisii, Nyamira, Kakamega, Bungoma, Vihiga and Busia.

It honors the region’s deep sense of community connections by making their favorite pack affordable and available to be enjoyed by all during this campaign.

“Nyanza and Western are known for their strong community bonds, Coca-Cola’s Iconic 500ML pack has always been a part of these connections,” said Weslene Orwoba, Senior Marketing Manager, Coca-Cola Kenya.

“Whether it’s after a long day in farms, during a break, or while cheering on a favorite football team, these are moments that bring people together and nothing complements them better than an ice-cold Coke.

‘Shika Mzito’ is our way of celebrating those moments and making them even more enjoyable with affordable refreshment,”

Popularly known as ‘madiaba’, the 500ml bottle is being positioned as a symbol of pride and recognition an everyday reward for the region’s unsung heroes: farmers, fishermen, football fans, boda boda riders, teachers, artisans, and many others who uplift their communities in meaningful ways.

Coca-Cola has long been part of the region’s vibrant football culture and community celebrations, in a place proud to be home to legendary teams like Gor Mahia, AFC Leopards, Kakamega Homeboyz, Shabana FC and many more.

“Community is everything in Nyanza and Western regions; and celebrations big or small are part of the culture.

‘Shika Mzito’ is our way of joining in those moments and creating even more reasons to come together,” added Ms. Orwoba.

With this price reduction, Coca-Cola is not just offering value, it’s reaffirming its commitment to the traditions, passions and values that define Nyanza and Western Kenya.

Coca-Cola is bringing nostalgia and cherished memories to Bungoma County, as part of its nationwide celebration of the returnable glass bottle.

In a series of heartwarming events, residents have been participating in fun and engaging interactive games, while reminiscing about the days when Coca-Cola was enjoyed from the iconic glass bottle.

The campaign is not only a nod to Coca-Cola’s rich heritage but also highlights the important role the brand has played in uniting generations over the years.

For decades, Coca-Cola has been more than just a drink in Kenya; it has been a companion in family gatherings, celebrations and social occasions.

Now, through this campaign, Coca-Cola is inviting Kenyans to rediscover the timeless joy of sipping their favorite beverage from the returnable glass bottle, a tradition that is deeply ingrained in the country’s culture.

The initiative is rolling out across Nairobi, Eastern, Western, Nyanza, Coast, Rift Valley and Mount Kenya regions, sparking a renewed appreciation for the returnable glass bottle.

The ongoing celebrations are aimed at reigniting the public’s fondness for this familiar, classic product while encouraging community engagement at a grassroots level.

Since the beginning of the year, Coca-Cola’s teams have been traveling to 40 counties, interacting with local communities and inviting them to experience the nostalgia of drinking from the returnable glass bottle once again.

These dynamic events have provided a platform for people to relive their cherished memories, reinforcing Coca-Cola’s deep presence in everyday Kenyan life.

The campaign also emphasizes the company’s commitment to sustainability, with the returnable glass bottle being an environmentally friendly choice that can be used multiple times.

One of the most striking aspects of the campaign is the affordability of the returnable glass bottle.

Priced at just Ksh 20 for a 200ml bottle, it remains an accessible and familiar choice for a wide range of consumers, from students and families to those enjoying social gatherings with friends. It offers an affordable indulgence while preserving a sense of tradition that resonates with people of all ages.

Whether enjoyed ice-cold on a hot day or at room temperature while chatting with friends, Coca-Cola in a returnable glass bottle has become a symbol of togetherness.

It represents more than just a beverage; it’s a cultural touchstone, evoking feelings of joy, connection, and shared experiences.

For many, drinking from a returnable glass bottle is a way to tap into fond memories of simpler times, celebrating the bonds that unite people across generations.

As Coca-Cola continues to celebrate its legacy in Kenya, the returnable glass bottle stands as a timeless emblem of community and connection.

It is a symbol of the brand’s enduring presence in the hearts and minds of Kenyans. This campaign is about much more than just offering a refreshing drink, it is about honoring tradition, celebrating the value of family and friends and bringing people together through the simple joy of enjoying a Coke.

At its core, this campaign is a heartfelt tribute to the role Coca-Cola plays in everyday life, creating moments of happiness and togetherness one bottle at a time.

Whether it’s shared between friends at a local market, sipped on a family picnic, or opened during a celebration, the returnable glass bottle continues to symbolize what truly matters: connection, tradition, and the bonds we share.