Kenyan airline Fly748.com has committed KSh3 million towards the second edition of the Run 4 Seniors charity event, reaffirming its commitment to supporting vulnerable elderly people across the country.
The airline announced its Diamond Sponsorship on Monday ahead of the annual fundraising event organised by Mama Ibado Charity (MIC), which is scheduled to take place on July 18, 2026, at Karura Forest in Nairobi.
The sponsorship will support the planning and delivery of the annual run, which brings together individuals, corporates, running clubs and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.
Speaking during the announcement, Fly748.com Head of Scheduled Services George Oduor said the airline was proud to support an initiative that champions the welfare and dignity of older persons.
“At fly748.com, we believe strong communities are built on compassion, inclusion and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Mr. Oduor.
Run 4 Seniors has grown into one of the country’s flagship charity platforms dedicated to highlighting the challenges facing older persons while mobilising resources for sustainable interventions aimed at improving their quality of life.
Mama Ibado Charity Director Ambassador Dr. Amina Mohamed welcomed the sponsorship, describing it as a significant boost to the organisation’s ongoing efforts to strengthen support for vulnerable senior citizens.
“We are grateful to fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity and protection. The support will help us expand the reach and impact of Run 4 Seniors, and continue delivering programmes that respond to the realities of seniors facing poverty, neglect and social isolation,” said Amb. Dr. Mohamed.
Funds raised during the event will support Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food assistance, access to essential healthcare services, medication support and community-based care for elderly people living in vulnerable conditions.
Beyond the financial contribution, Fly748.com will also use its communication platforms to encourage greater public participation in the charity run while creating awareness about the challenges facing Kenya’s ageing population.
As part of the partnership, the airline is offering a 10 per cent discount on flight tickets to participants who register for Run 4 Seniors.
Fly748.com joins a growing list of corporate sponsors backing the initiative, including KCB and Sidian Bank, reflecting increasing private sector support for programmes aimed at restoring dignity and improving the wellbeing of senior citizens across Kenya.
Mama Ibado Charity is a registered charitable organisation that works to improve the lives of vulnerable senior citizens through feeding, healthcare, housing and community support programmes in underserved communities.
Fly748.com, operated by Seven Four Eight Air Services (K) Ltd., offers scheduled domestic passenger services to Mombasa and Ukunda, with a focus on safety, reliability, and customer experience.