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Kenya’s northern coast has always been a jewel — sun-kissed beaches, rich Swahili culture, coral reefs that shimmer beneath turquoise waters. Yet, for far too long, Malindi’s true potential has been held back by one challenge: limited air access. The planned expansion of Malindi International Airport is about to change that — and it will change everything.

With the runway set to be extended and facilities modernized, Malindi will soon be able to welcome larger aircraft and direct international flights from Europe, the Middle East, and beyond. Imagine tourists flying straight from Rome, Dubai, or Frankfurt to the heart of the coast — stepping off the plane and into paradise within hours. That’s not just convenient travel; it’s transformational for our tourism industry and for the thousands of livelihoods tied to it.

This expansion is more than concrete and tarmac. It’s an open invitation to the world — to rediscover Kenya’s coast, invest in its beauty, and experience its warmth. For hoteliers, tour operators, restaurateurs, and artisans, it means more guests, more business, and more opportunities. For our youth, it means jobs, skills, and a reason to dream bigger.

We see Malindi Airport as the gateway to a new era of coastal prosperity. The project is expected to inject billions into the local economy, revitalizing Malindi, Watamu, and Kilifi as premier global destinations. Tourists who once chose Zanzibar or Mauritius will now have every reason to choose Kenya — for our unmatched hospitality, diversity, and authenticity.

But as we build, we must build right. The government is determined to ensure that the land acquisition and compensation processes are transparent, fair, and humane. No one should feel left behind. We are working closely with the Kenya Airports Authority, the National Land Commission, and the County Government of Kilifi to resolve outstanding issues responsibly.

Equally, we remain steadfast in protecting the environment that sustains our tourism. The white sands, marine parks, and mangroves are not just scenic — they are our competitive edge. Every brick laid must respect that natural heritage.

The expansion of Malindi International Airport represents more than physical growth — it symbolizes a new mindset: bold, inclusive, and forward-looking. It’s a statement that Kenya is not waiting for opportunities to come our way; we’re creating them.

When the first international flight lands on the upgraded runway, it will signal more than the arrival of visitors — it will mark the takeoff of a stronger, more connected, and more vibrant coastal economy.

Malindi is ready for takeoff. The world is watching. And Kenya is ready to soar.

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Xiaomi Kenya is officially launching the Month of All Black Fridays, setting a new benchmark for value and excitement this festive season.

With massive discounts, exclusive bundles, and premium giveaways, Xiaomi is giving Kenyans the ultimate opportunity to upgrade their tech and experience more for less.

This Black Friday, every purchase counts — shoppers stand a chance to win hundreds of prizes designed to reward loyalty and celebrate Xiaomi’s growing community of fans.

Giveaways Galore — Over 900 Rewards to Be Won

Customers who buy any Redmi smartphone during the Black Friday period will automatically qualify to win:

  • 4 Xiaomi 100” 4K QLED TVs
  • 4 Xiaomi 43” Smart TVs
  • 12 Premium Xiaomi Luggage Bags
  • 120 Smart Watches
  • 280 Powerbanks
  • 480 Earbuds

Each purchase not only unlocks entry into the giveaway but also comes with exclusive discounts across select Redmi devices — ensuring fans enjoy double the value with every deal.

Massive Discounts on Top Redmi Models

  • Save KES 2500 when you buy the Redmi Note 14
  • Save KES 700 when you buy the Redmi A5
  • Get a FREE Gift Box when you buy the Redmi 15C.
  • Exclusive Offers & Discounts available offline at Xiaomi Partner Stores and Safaricom Shops nationwide, and online at Mi.com/KE and Jumia. This year’s campaign also highlights Xiaomi’s continued commitment to delivering high-performance smartphones, durable designs, and innovation at honest pricing, empowering users to enjoy more entertainment, creativity, and productivity every day.
  • Whether you’re upgrading your smartphone, gifting loved ones, or simply chasing the best deals in Kenya — Xiaomi Black Friday promises unmatched excitement, huge rewards, and premium tech experiences that last beyond the season.
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Kenya’s leading online betting platform, OdiBets, has officially launched Aviator Studio, an exhilarating new addition to its gaming portfolio that promises fast-paced action, instant winnings, and an immersive multiplayer experience.

In a statement to newsrooms on Friday, October 31, 2025, OdiBets described Aviator Studio as “the ultimate crash game” — a high-energy, quick-win platform where a simple Ksh 5 bet can turn into thousands or even millions in seconds.

With just one tap, players watch a red plane take off as a multiplier rises from 1x to 10x, 50x, and even 200x, creating suspense-filled moments where timing is everything. The objective is to cash out before the plane crashes to lock in winnings. Miss the moment, and the next round begins in just five seconds, offering non-stop excitement 24 hours a day.

“Aviator Studio is pure adrenaline,” said Wilson Gichuhi, Head of Product at OdiBets.

“Bet small, win big, and cash out instantly – this is crash gaming at its most exciting. Expect a lot more promos and giveaways, Odibets-style, very soon.”

Built specifically for Kenyan gaming enthusiasts, Aviator Studio offers both solo and multiplayer modes, allowing users to join thousands of others live, watch real-time cashouts, and compete on leaderboards for prestige and bragging rights.

Launch Highlights

  • Minimum Bet: Ksh 5 — accessible to everyone.
  • Maximum Win: Up to Ksh 1,000,000 per round.
  • Live Multiplayer: Engage with other players and climb the leaderboards.
  • Auto Cash-Out Feature: Set your own targets (e.g., 1.5x, 2x, or higher) and let the system handle the rest.

According to OdiBets, the Aviator Studio aims to combine the thrill of gaming with the simplicity of instant play, positioning it as one of the most engaging online experiences in Kenya’s fast-evolving betting landscape.

The company hinted at upcoming promotional campaigns to reward early adopters and loyal fans, signaling its commitment to innovation and entertainment in Kenya’s digital gaming industry.

For those ready to test their luck and reflexes, Aviator Studio is now live on the OdiBets platform, available anytime, anywhere.

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Man United fan Ann Njoroge hosts the Premier League Trophy and former Arsenal player Nwankwo Kanu at her home

 Guinness, the Official Beer of the Premier League,  launched an unprecedented Premier League Trophy Tour in Kenya to celebrate some of the country’s most passionate fans who go ‘extra.’ This means they ‘live and breathe’ the Premier League, showing year-round dedication and loyalty that transcends typical fandom. While Kenya may be thousands of miles from the Premier League’s stadiums, for these dedicated fans, it feels just like home.

Guinness teamed up with former Arsenal and Premier League legend, NwankwoKanu to surprise four of these Premier League superfans across the country by having the iconic Premier League trophy delivered directly to their homes. In these truly remarkable series of intimate, authentic and unrivalled experiences, Guinness showcased how, for super passionate Kenyan fans, the Premier League is woven into the fabric of their very communities and celebrations.

By making the fan the official host of this incredible reward, Guinness validated the notion that Kenyan fans have profoundly welcomed the Premier League into their daily lives and culture. This was not a regular trophy tour, often a formal display viewed from a respectful distance. This was a deeply personal homecoming that went extra, creating unmissable moments and strengthening Guinness’s bond with football fandom and the vibrant cultures that fuel the sport across the country.

“The Premier League holds a special place in the hearts and homes of Kenyan football fans. We have the third largest EPL fanbase on the continent. Which is why Guinness had to go the extra mile to match the passion and unwavering love for the beautiful game embodied by our consumers, by bringing the Premier Leauge trophy closer to them than it’s ever been,” said Joy Murugi, Guinness Brand Manager.

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Guinness, the Official Beer of the Premier League, successfully hosted an electrifying two-day Guinness Matchday experience at Bar Next Door, Kiambu Road, over the weekend. Thousands of passionate football fans converged to celebrate the beautiful game, witness the iconic Premier League Trophy up close, and immerse themselves in a vibrant football culture.

Held on Saturday, October 25th, and Sunday, October 26th, the highly anticipated event offered attendees the rare opportunity to interact with and take photos alongside the authentic Premier League Trophy, a revered symbol of footballing excellence. The venue was transformed into a dynamic football haven, featuring multiple big screens and crisp audio, ensuring fans caught every thrilling moment in high definition within a truly charged atmosphere.

The excitement was further amplified by insightful expert punditry from some of Kenya’s most prominent EPL enthusiasts. Gunners’ top fan Carol Radull and Manchester City’s Lotan Salapei engaged attendees with spirited banter and sharp analysis, adding an extra layer of entertainment.

The weekend’s Premier League fixtures delivered a captivating blend of stunning upsets, high-scoring thrillers, and nail-biting finishes. Saturday saw Sunderland defeat Chelsea 2-1 and Brentford hand champions Liverpool their fourth consecutive loss with a thrilling 3-2 win. Sunday brought another surprise with Aston Villa beating reigning champions Manchester City 1-0, while Arsenal secured a crucial 1-0 victory over Crystal Palace. These results highlighted the league’s competitive nature and unpredictable outcomes, with Kenyan fans demonstrating unwavering passion.

Beyond the thrilling live matches, the Guinness Matchday experience offered a vibrant and diverse entertainment lineup. Attendees enjoyed energetic live music performances by renowned artists Khaligraph Jones and Kodong Klan, alongside electrifying sets from a stellar DJ lineup including Pskratch, Grauchi, Sir M, Mista C, and Daqchild. This ensured the celebratory atmosphere continued long after the final whistle, keeping the energy high throughout the weekend.

Speaking at the event, Guinness Brand Manager, Joy Murugi, remarked, “It has been truly amazing to witness the passion for the game exuded by every fan who joined us. We are delighted to have created a true home for football enthusiasts at the Guinness Matchday, where they can come together, celebrate their love for the beautiful game, and enjoy a premium viewing experience with an ice-cold Guinness in hand. Bringing the Premier League Trophy to Nairobi was a powerful testament to our commitment to our consumers and their unwavering support for both the brand and the beautiful game.”

Guinness extends its gratitude to all the fans who made the Guinness Matchday weekend an overwhelming success, reaffirming its dedication to bringing premium football experiences to Kenya.

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Cecil Miller

The Law Society of Kenya (LSK) has officially cleared prominent Nairobi lawyer Cecil Guyana Miller of allegations made by Kenya’s ambassador to India, Peter Munyiri, who had claimed the advocate owed him a refund of legal fees.

According to documents seen by Daily Trends, the professional body reviewed the complaint in April 2025 and concluded that it could not take disciplinary action because the issues raised were already the subject of an ongoing court case between the two parties.

“We have perused the complainant’s letter dated 1st April 2025 and also perused the pleadings in HCCC E053 of 2023, Cecil Guyana Miller vs Peter Muriviri, and have determined that the allegations against the Advocate are subject matter of proceedings in the referenced court case,” LSK stated.

“The Law Society of Kenya does not have jurisdiction to determine a complaint whose subject matter issues are pending before a competent court of law,” the letter added.

Despite this clarification, sources within the legal fraternity say Munyiri has continued to sponsor social media posts through bloggers, accusing Miller of failing to refund his money — a move many in the legal community have described as defamatory and misleading.

However, email correspondence dating back to March 2016 between the two men appears to contradict Munyiri’s claims. The exchanges reportedly show Munyiri explicitly acknowledging that the funds he sent were payment for professional legal services rendered by Miller, and not a loan or refundable deposit.

The LSK’s decision effectively puts to rest weeks of online speculation surrounding the dispute, which had drawn widespread attention due to the high profiles of both men. Miller, a seasoned advocate known for representing high-ranking politicians and corporate clients in both civil and criminal matters, has maintained that he acted professionally throughout the engagement.

Legal observers say the LSK’s intervention reinforces the institution’s commitment to fairness and professional integrity, particularly in shielding members from politically motivated or malicious claims.

“The LSK acted within its mandate to ensure that due process is followed and that practitioners are not unfairly vilified outside the proper judicial channels,” said one Nairobi-based advocate familiar with the case.

With the matter now before the High Court, the final determination will depend on the court’s ruling in the ongoing civil proceedings. Meanwhile, the LSK’s position has affirmed that Miller owes no debt, restoring confidence in the advocate’s professional standing after weeks of public controversy.

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Phygital International, the Dubai-based body behind the fast-rising phygital sports movement and the Games of the Future — has named veteran sports executive John Hewitt as its new International Marketing and Communications Director.

The appointment forms part of Phygital International’s global expansion strategy aimed at boosting the visibility and growth of phygital sports, which fuse elements of traditional athletics and digital gaming.

With more than ten years of experience in international sports management, Hewitt steps into the role as the organisation ramps up preparations for the 2025 Games of the Future set for Abu Dhabi in December. His mandate will include leading global marketing campaigns, sharpening the brand’s positioning, and deepening fan engagement for the fast-evolving sport-tech platform.

Phygital International CEO Nis Hatt welcomed Hewitt’s arrival, describing him as a valuable addition to the leadership team.

“John’s broad experience and leadership in international sport and communications make him an excellent fit,” Hatt said. “His insights and global reach will be instrumental as we continue to elevate phygital sport on the world stage.”

Hewitt previously held senior roles with the United Nations Office on Sport for Development and Peace (UNOSDP), SportAccord, and the International Boxing Association (IBA), where he was pivotal in shaping communications strategies and global fan engagement.

Speaking about his new role, Hewitt expressed his excitement about contributing to a rapidly evolving sporting frontier.

“I’m thrilled to be part of a movement redefining the future of sport,” he said. “Phygital sport combines innovation, inclusivity, and technology in a way that truly resonates with modern audiences. I look forward to collaborating with creators, athletes, partners, and fans to grow this dynamic ecosystem.”

Phygital International continues to lead the integration of physical and digital competition formats through its Games of the Future series, which launched in 2024. Following the 2025 edition in Abu Dhabi, the 2026 Games will take place in Astana, Kazakhstan.

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CS Rebecca Miano

The future of Kenya’s tourism is not on the horizon—it’s already unfolding, powered by a generation that is bold, curious, and unapologetically creative. From the buzzing streets of Nairobi to the windswept plains of Samburu, young Kenyans are reimagining how the world sees our nation. They are not waiting to inherit the tourism legacy—they are out there, shaping it with energy and vision.

Take a stroll through Nairobi’s CBD on Sunday and you’ll see it: street photographers turning ordinary city moments into extraordinary art, influencers capturing the pulse of urban life, and digital storytellers sharing Kenya’s beauty with millions online. Out in Naivasha, young entrepreneurs are creating eco-lodges that blend luxury with sustainability. In Turkana, content creators are showcasing the untamed beauty of the north, proving that adventure tourism isn’t limited to the Maasai Mara. Across the coast, youth collectives are reviving Swahili culture through festivals, cuisine, and art.

This new wave of creativity tells a powerful truth—tourism today is about engagement, not just observation. It’s about connecting with our landscapes, protecting them fiercely, and sharing them passionately. The young generation understands that our natural beauty and cultural heritage are not just attractions; they are responsibilities.

As the Ministry of Tourism and Wildlife, we are committed to supporting this transformation. Our focus is on empowering youth through digital tourism, green jobs, and entrepreneurial opportunities that turn creativity into economic empowerment. We are building platforms where young Kenyans can innovate, tell their stories, and design travel experiences that reflect who we are—a proud, vibrant, and forward-looking nation.

The rise of digital tourism has been a game changer. With a smartphone and a sense of adventure, young creators are taking Kenya to the world—one photo, one vlog, one story at a time. They are harnessing technology not just for exposure but for impact, showcasing responsible tourism and promoting conservation through compelling digital narratives. Their creativity is transforming global perceptions and drawing visitors eager to experience Kenya’s authenticity.

Yet, at the heart of this movement lies a deeper mission—sustainability. The same youth capturing sunsets on quad bikes in Laikipia are also advocating for wildlife protection, eco-conscious travel, and cultural preservation. They are driving the conversation on how Kenya can grow its tourism industry while safeguarding its environment for future generations.

Our role as leaders is to nurture, support, and invest in these trailblazers. The youth are the beating heart of our tourism ecosystem—the innovators who will ensure Kenya remains a destination that is not only breathtaking but also resilient and inclusive.

To every young Kenyan: your camera, your ideas, your creativity—they are tools of transformation. Use them to tell your story, protect your heritage, and inspire the world. The next generation is not just observing Kenya’s beauty—they are redefining it.

And as they do, the world is watching in admiration. Karibu Kenya!!

The writer is Rebecca Miano, EGH – Cabinet Secretary for Tourism and Wildlife.

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  • Local supporters get rare chance to see the legendary silverware as Guinness brings the EPL thrill to Nairobi

The iconic Premier League Trophy has officially landed in Nairobi, Kenya, igniting excitement ahead of the highly anticipated Guinness Matchday event.

Guinness, the official beer of the Premier League, will host the prestigious trophy on Saturday, October 25th, and Sunday, October 26th, at Bar Next Door, Kiambu Road, offering fans a unique opportunity to experience football’s most coveted prize.

The trophy’s arrival kicks off a series of exciting activities culminating in the Guinness Matchday weekend. The brand will host football fans for an up-close interaction with the Premier League trophy alongside live screenings of the weekend’s games at the signature Guinness Matchday experience.

The Guinness Matchday offers fans more than just a place to watch the game; it’s an immersive experience that celebrates Kenya’s vibrant football culture. Attendees can expect top-tier analysis from the renowned Guinness Matchday Committee.

“We remain committed to offering our consumers premium football experiences. The presence of the trophy at the Guinness Matchday serves not just to elevate the experience but to recognize the standing of Kenya’s football fans in the support of the Premier League,” said Guinness Brand Manager, Joy Murugi.

Football fans in Nairobi are invited to join Guinness at Bar Next Door on Kiambu Road on October 25th and 26th for the ultimate Premier League viewing experience. Don’t miss out on this opportunity to celebrate your love of football with fellow fans, enjoy perfectly chilled Guinness, and the chance to connect with fellow fans who share a passion for the beautiful game.

The Premier League enjoys widespread appeal across many countries in Africa, making it the most dominant league on the continent. According to sports analysts at Google Workspace, Kenya ranks second in Africa (86%) alongside Malawi and Uganda with Mauritius leading in EPL popularity across the continent (91%).

Event Details:

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Women across rural Kenya are gaining renewed confidence and economic strength through the Women Empowerment for Resilience and Rights (WE4R) program.

A transformative initiative spearheaded by PELUM Kenya, aiming to enhance the capacity of women change agents and selected male allies to amplify advocacy for women’s rights, access to resources, and representation in the context of land and rural livelihood resilience in Africa.

The program’s main focus is to tackle long-standing challenges that limit women’s ownership, control, and participation in land use and decision-making processes. According to PELUM Kenya, the program aims to promote inclusive rural transformation by building the knowledge and leadership skills of women to effectively engage in governance, policy advocacy and sustainable agriculture.

The WE4R program is anchored on three key pillars: Rights, Resources, and Representation, designed to strengthen women’s agency and promote gender-responsive land management.

“Empowering women with knowledge and resources is the first step toward transforming communities and achieving resilient rural livelihoods,” said Monica Nyaga, the program’s coordinator during the inception meeting in Kericho.

Under the program, PELUM Kenya is working with community-based organizations and Women’s groups to raise awareness on land laws, succession planning, and fair land leasing practices. Women are also being trained in sustainable agriculture and agroecological methods, including kitchen gardening, soil conservation, and crop diversification to enhance household food security.

With the inclusion of male allies in the program, it intends to promote shared responsibility and to address cultural barriers that have historically limited women’s participation in land and natural resource management.

Grassroots tools transforming Access to land

PELUM Kenya has partnered with grassroots organizations such as Shibuye Community Health Workers to popularize Community-Driven Land Lease Guidelines and the Haki Ardhi tool, a mobile-based platform that allows women to report land rights violations confidentially.

These community tools have already yielded results. In counties like Kakamega, Siaya, and Homa Bay, women farmers have leased land through the guidelines, enabling them to start agribusiness ventures and increase their productivity.

Some groups have also formed cooperatives focusing on sweet potato production and aquaculture, improving their incomes and food security.

Through fair land leasing and awareness of their rights, more women are accessing productive land and engaging in agribusiness, said Doreen Magotsi.

Beyond the community level, PELUM Kenya is engaging county governments and national agencies to influence land-related policies that promote women’s rights and equitable access to natural resources.

The organization has trained community paralegals to support women in navigating land disputes, succession cases, and advocacy processes. Mentorship sessions under the WE4R program also provide platforms for women to share experiences, learn from one another, and build confidence to take part in decision-making spaces.

Monica notes that the WE4R program aligns with PELUM’s broader goal of promoting ecological land use and gender equality in rural development.

“The project is being implemented in several African countries, with Kenya taking the lead in integrating gender equality into land governance and community resilience programs. It goes beyond land matters, but also to equity, dignity, and the power to decide, more so for our women in rural areas,” she says.

As the initiative continues to gain traction, PELUM Kenya has reiterated its commitment to ensuring that both women and men play active roles in shaping inclusive and sustainable rural communities.

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The participation of youth, women, and smallholder farmers in policy and decision-making processes has been underscored as a key pillar for promoting inclusive governance and sustainable development.

Speaking during a workshop aimed at enhancing the capacity of these groups to engage in public policy, John Khamala, Director of Public Participation and Civic Engagement at the County Government of Vihiga, emphasized the importance of inclusivity in governance.

He noted that public participation strengthens democracy, enhances transparency, and allows citizens to feel a sense of ownership in government processes.

“It is crucial for women and youth to take part in public participation because it brings legitimacy to government documents and ensures that decisions reflect the needs of people,” said Khamala.

John Khamala, Director of Public Participation and Civic Engagement at the County Government of Vihiga. PHOTO/Pauline Waswa

He went ahead to note that many times, women, youth, and smallholder farmers are left out of key governance processes, yet their involvement is important

The workshop, convened by Participatory Ecological Land Use Management-PELUM Kenya, sought to strengthen the capacity and engagement of youth, women, and smallholder farmers in shaping public policy and decision-making processes that affect their livelihoods and development priorities. Participants were sensitized on how to organize themselves, share their views, and take up leadership in influencing policy implementation at both the county and national levels.

Mary Irungu, policy and advocacy expert from PELUM Kenya, highlighted that youth and women form the backbone of agricultural production and community development in Kenya.

She noted that despite their vital role in food production, climate change adaptation, and rural innovation, their contribution is often underrepresented in key policies such as agriculture, climate, and the livelihood framework

Irungu stressed the need for youth and women to move beyond being beneficiaries of government programs and instead become active contributors and change-makers in policy processes.

She emphasized that their firsthand understanding of community realities makes them valuable voices in shaping effective and responsive policies.

Vihiga County launched the Agroecology policy earlier this year, aiming to promote sustainable farming practices that improve food security, protect the environment, and strengthen local food systems.

Irungu notes that the initiative aligns with the National Agroecology Strategy for Food System Transformation (2023-2024), which guides counties in developing localized agroecology policies and strategies.

“Some counties, including Murang’a and West Pokot, have also launched their agroecology policies, while others like Bungoma, Trans Nzoia, Kakamega, and Laikipia are in the process of developing theirs, which is a good move and must be encouraged in other counties while allowing every voice to be captured in the formation, including those of women and youth,” said Irungu.

She underscored the importance of counties tailoring their policies to local needs and contexts rather than merely replicating national frameworks. This, she said, would ensure that policies are practical, implementable, and responsive to community realities.

The forum also shed light on the growing challenges facing the agricultural sector, all the way from climate change and declining soil health to the increasing prevalence of non-communicable diseases linked to chemically treated and processed food. In unison, there was a conclusion that agroecology is a sustainable approach to food production that enhances soil fertility, promotes biodiversity, and ensures safe food for all.

As this conversation on inclusive governance continues, youth, women, and smallholder farmers need to step forward and take their rightful place in shaping the future of their communities.

Their active participation in policy spaces will not only strengthen democracy but also ensure that decisions made at the county and national levels reflect the voices and aspirations of those most affected.

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For many Kenyans, retirement has long been viewed as a distant chapter, something to think about “one day,” after meeting the demands of today. But that “one day” often comes sooner than expected.

With rising costs of living, longer lifespans, and shifting family dynamics, how we prepare for retirement has become very important.

Today, retirement planning is no longer just about saving a portion of your income, it’s about securing independence, maintaining dignity, and building a legacy that outlives your working years.

This is the message being championed by Equity Life Assurance Kenya (ELAK), calling on Kenyans to start rethinking retirement as a journey that begins now, not a conversation to postpone for someday.

Changing the Way, we Think About Retirement

According to the Retirement Benefits Authority (RBA), fewer than 20 percent of Kenya’s working population actively saves for retirement. This means millions risk reaching their golden years without the financial freedom, independence and dignity they desired.

Kenya’s pension coverage remains one of the lowest in the region, with millions of informal sector workers left outside formal retirement schemes. As the government and financial sector work to close this gap, private providers are stepping in with inclusive, accessible pension products designed for today’s realities.

That gap is exactly what insurers like Equity Life Assurance are working to close. Founded as part of Equity Group’s broader transformation into an integrated financial services group, the company was established to make retirement and life insurance simple, flexible and meaningful for all Kenyans, from salaried professionals to go getter entrepreneurs and growing SMEs.

In just three years, Equity Life Assurance has made remarkable strides in deepening access to insurance and retirement products. The company is presently the fourth largest underwriter in the country by assets giving testament to its ability to provide simple, flexible and meaningful insurance solutions for all Kenyans. It’s retirement benefit arrangements – the Equity Umbrella Retirement Fund, the Equity Individual Savings and Retirement Plan, and the Equity Income Drawdown Fund – have since inception in 2022 delivered above inflation and above market returns. 

Behind the numbers lies a deeper story of trust and inclusion. Over 6.8million unique customers have already benefited, with more than 17.8 million policies issued across various products. signalling general growing confidence in long-term savings and insurance solutions. 

Why the Time to Act is Now

For too long, retirement planning has been treated as an afterthought but as more Kenyans face shifting family, cultural and economic dynamics that mindset is shifting. Awareness alone, however, is not enough.

The journey to financial independence requires consistent action, even in small steps and that’s where the right partners play a crucial role: turning awareness into access, and intention into impact.

“Every shilling saved today is an investment in tomorrow’s peace of mind,” says Angela Okinda, Managing Director, Equity Life Assurance (Kenya) Limited. “The earlier you begin, the greater the flexibility and freedom you’ll have when it matters most.”

Beyond providing products, the company is focused on financial education and empowerment, encouraging customers to think differently about money, not as a burden, but as a tool for freedom and legacy.

Building a Future of Financial Dignity

In Kenya today, retirement planning should be a national imperative. As the workforce evolves, financial institutions have an important role to play in shaping a culture of saving, investment, and preparedness.

With Kenya’s pension reform and implementation of the NSSF Act No. 45 of 2013 (Tier I and Tier II contributions) now fully implemented, the opportunity to expand pension coverage and deepen financial inclusion has never been greater.

By aligning private innovation with these public reforms, Kenya can accelerate the goal of building a comprehensive and inclusive retirement system that supports all workers, formal and informal alike.

Equity Life Assurance is leading that change, helping individuals, families, and businesses build a future rooted in financial freedom where financial dignity is the norm, not the exception.

Retirement Solutions for Every Stage of Life

Retirement planning and pension saving are not one-size-fits-all. Every Kenyan’s journey requires solutions that meet their distinct needs and goals in their current life stage.

For employers and employees: The Equity Umbrella Retirement Fund provides a professionally managed plan that allows employers to provide retirement benefits and a post retirement medical cover solution to their employees.  In addition, the Fund is approved to handle NSSF Tier II

For the go getter entrepreneur or independent saver: The Equity Individual Savings and Retirement Plan gives you the freedom to build your future on your own terms.

Participation in the Equity Umbrella Fund or Equity Individual Savings and Retirement Plan provide tax incentives. Contributions upto Kshs.30,000 per month are tax exempt; and upon retirement benefits may be accessible, tax free.

For retirees: The Equity Income Drawdown Plan transforms your savings into a steady income stream while keeping your money invested for continued growth.

Across all these solutions lies one principle – financial planning should be simple, inclusive, and empowering.

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The energy is set to hit an all-time high as PUBG MOBILE joins forces with Oraimo and Boomplay to activate the Oraimo Campus Tour at Kenyatta University from 22nd to 24th October, delivering three electrifying days of gaming, music, and entertainment.

The event promises an unforgettable campus experience, merging top-tier esports action with thrilling live performances from Kenya’s hottest talents — DJ Lyta, Dyana Cods, Ssaru, Wenda Wazimu, Unspoken Salaton, and Ochingli The Goat.

Adding to the excitement, Oraimo and Boomplay will also treat students to massive giveaways, exclusive offers, and fun gamification activities, ensuring non-stop engagement and rewards throughout the three-day event.

PUBG MOBILE Campus Tournament — KU Squad Edition

In the spirit of competition and community, PUBG MOBILE will host the Campus Tournament (Squad Edition) where teams will battle it out for top honors and incredible prizes.

Prizes Up for Grabs:

  • 1st Place: 4 Phones
  • 2nd Place: 4 Phones
  • 3rd Place: 4 Powerbanks

Fan Engagements and Giveaways

The PUBG MOBILE booth will be the ultimate fan zone, offering exciting giveaways and interactive experiences for attendees.

The first 100 students to visit the booth will each receive free PUBG MOBILE keychains.

Students who bring a friend along will receive free branded T-shirts.

Fans are also encouraged to join the PUBG MOBILE TikTok Engagement Campaign by posting event videos using the official hashtag for a chance to win a free smartphone.

A Fusion of Gaming, Music, and Youth Culture

The collaboration between PUBG MOBILE, Oraimo, and Boomplay celebrates the next generation of gamers, creators, and culture-shapers — giving them a platform to play, connect, and express their passion for gaming and entertainment.

So, KU, get ready — gather your squad, show your skills, and turn up the volume.

This is more than just an event — it’s a campus takeover.

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Nyeri Governor Mutahi Kahiga

Nyeri Governor Mutahi Kahiga has resigned from his position as Vice Chairperson of the Council of Governors (CoG) following widespread outrage over comments he made appearing to celebrate the death of former Prime Minister Raila Odinga.

Governor Kahiga came under intense public and political criticism after a video surfaced of him speaking at a funeral in Nyeri on Tuesday, where he claimed that Raila’s death had “leveled the political playing field” and altered national development priorities that had allegedly favored the Nyanza region.

Speaking in Kikuyu, Kahiga told mourners that the passing of the ODM leader was “God’s plan” for Mt. Kenya, remarks that were immediately condemned as “insensitive, divisive, and inhumane.”

“You guys can see what had been planned, but God brought something up. Now it’s total confusion. We did not harbor hate for anyone, but God came through for us,” Kahiga said during the funeral.

“Because the plan that had been hatched… all goodies were being directed there because of tomorrow’s plans. But God came and brought this thing,” he added, in reference to Raila’s death.

“Who is God? Does he take ugali at somebody’s house or sleep in Kayole? He came through in his own way… and came for Baba so that he can go and smooth things up there.”

The remarks sparked a nationwide backlash, with leaders across the political divide accusing Kahiga of celebrating tragedy and inflaming ethnic tensions at a time when Kenya is in mourning.

Council of Governors Distances Itself

In a statement issued on Wednesday morning, Council of Governors Chair Ahmed Abdullahi said Kahiga’s remarks were “personal views that do not reflect the position of the Council.”

Abdullahi added that an extraordinary CoG meeting had been convened to address the matter, noting that the Council “deeply regrets any pain caused to the family of the late Raila Odinga and the people of Kenya.”

Resignation and Apology

Facing mounting pressure, Kahiga held a press conference later in the day where he apologized to Raila’s family, ODM supporters, and the people of Nyanza. He also announced his resignation as CoG Vice Chair with immediate effect.

“I want to apologise to the family, the larger ODM, my colleagues, and those in the Nyanza region,” Kahiga said.

“My remarks are personal and not those of the people of Nyeri or the Council of Governors. I am taking responsibility and resigning with immediate effect as the vice chair of the Council of Governors.”

Kahiga, who was elected to the CoG leadership on October 6, 2025, maintained that his comments were taken out of context but admitted they were “inappropriate and regrettable.”

Political Leaders React

Homa Bay Governor and ODM Chairperson Gladys Wanga sharply criticized Kahiga’s statements, describing them as “primitive, insensitive, and insulting.”

“Governor Kahiga’s remarks represent a new low in our politics,” Wanga said.
“They reflect long-standing ethnic profiling and disdain for the Luo community, which has no place in a nation that Raila Odinga helped to democratize.”

Leaders from across the political spectrum, including Azimio and Kenya Kwanza allies, also condemned the remarks, urging leaders to show restraint and empathy during this period of national mourning.

Nation in Mourning

Raila Odinga, Kenya’s second prime minister and veteran opposition leader, passed away on Wednesday, October 15, 2025, while receiving treatment in India. His death has prompted an outpouring of grief across Kenya and beyond, with leaders describing him as a “giant of democracy” and “a father of modern Kenyan politics.”

President William Ruto declared a national period of mourning, with flags flown at half-mast until Raila’s burial.

Raila was laid to rest on Sunday, October 19, 2025, in a state funeral held at Jaramogi Oginga Odinga University of Science and Technology.

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This World Gin & Tonic Day, Gilbey’s, Kenya’s most loved gin, is inviting everyone to raise a glass to the genuine joys of life, the easy laughter, the real friendships, and the unfiltered moments that truly matter. It is a day to celebrate the beauty found in simplicity.

The brand is anchoring this celebration under its powerful, ongoing “Made for Real Moments” campaign. This initiative is a tribute to the classic gin and tonic a timeless, crisp, and refreshing combination that has united people for generations. The G&T, much like true connection, does not need to be complicated; it just needs to be authentic and easy to enjoy.

“World Gin & Tonic Day is fundamentally about celebrating authenticity, the Gin & Tonic is a drink that effortlessly fits every occasion, whether it is a quiet, intimate catch-up with a friend or a spontaneous, weekend celebration. At Gilbey’s, we champion those genuine, unfiltered moments that bring people closer together. This commitment to real connection was perfectly embodied at our recent Gilbey’s Hangout, where we treated media and our key influencers to a fun-filled afternoon of games, delicious bitings, and perfectly crafted Gilbey’s cocktails. The event was a testament to the fact that the best moments are the most authentic ones.” says Lilian Mbugua, Brand Manager for Gilbey’s.

To mark this global day, Gilbey’s is taking the celebration digital. The brand will be spotlighting simple, easy-to-make Gin and Tonic serves across all its platforms, proving that you don’t need a fancy bar to make a perfect drink. Consumers are strongly encouraged to join the conversation and share their own #MadeForRealMoments with friends.

In addition, Gilbey’s is partnering with popular influencers and skilled mixologists who will share their favourite, personal Gilbey’s G&T twists. This showcase is designed to inspire consumers by demonstrating just how versatile and accessible the drink can be, encouraging them to experiment with garnishes and mixers at home and of course enjoyed responsibly.

With its signature crisp citrus and distinct juniper notes, Gilbey’s remains the trusted favorite for consumers who seek a perfect balance of quality, affordability, and taste. The brand continues its role as the gin for real people and real experiences, a spirit that celebrates the enduring value of connection in every single sip.

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