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Somali business Adan Haji Issack is on the spot for allegdgly hiring goons to evict and harass a city professor over a disputed piece of land in Nairobi.

According to a report filled at the Spring Valley Police Station under the OB number….., Adan Haji Issack allegdgly hired goons who made the life of the professor Miserable. He is yet to be arrested because the investigations just commenced.

The professor in question is Mr. Lumumba Nyaberi, a 60-year-old law professor, lawyer, and lecturer at Catholic University of Eastern Africa.

The professor’s problems allegdgly began after he tried to safeguard his land against alledged land grabbers.

The contested land is 1.2 acres and which is located on Peponi Road in Westlands.

The accusations against Adan Haji Issack is that, he allegdgly using force evicted the professor using goons armed with machetes and crude weapons with the intention of causing him harm.

If the DPP approves the Charges, the businessman will be charged with trespass which is an offence under the penal code.

A ghanian by the name Eric also involved in the land grabbing while siding with the Somali businessman

More to follow….

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Kenya is set to host a historic global event this month as the country prepares for the first-ever International Accreditation Conference (IAC 2025), a gathering expected to shape future conversations on quality assurance, trade facilitation, and competitiveness.

The high-profile conference, scheduled for November 11th to 14th in Mombasa County, will bring together accreditation experts, policymakers, industry leaders, and regulators from around the world.

Speaking during a pre-event media briefing in Nairobi, Kenya, Accreditation Service (KENAS) Chief Executive Officer Dr. Walter Ongeti said the conference will play a central role in strengthening confidence in Kenyan products and services in the global market.

Dr. Ongeti emphasized that accreditation remains a powerful enabler of international trade by ensuring goods, services, and professionals certified in one country are accepted across borders.

“Accreditation is critical because there’s the element of trade facilitation, and the underlying principle is that accredited ones are accepted globally,” said Dr. Ongeti.

He highlighted Kenya’s strong standing in the global quality ecosystem, noting that the country is a signatory to major international and regional accreditation bodies such as the International Accreditation Forum, the International Laboratory Accreditation Cooperation, and the African Accreditation Cooperation.

According to him, this position guarantees worldwide recognition of certificates issued by accredited Kenyan institutions.

“When our accredited entities issue a certificate, whether it’s an inspection or a testing certificate, that document is accepted across over 170 countries that are part of these mutual recognition arrangements. That means barriers at borders are reduced, easing the movement of goods and services,” he explained.

Beyond boosting trade, Dr. Ongeti noted that accreditation enhances trust in Made in Kenya products, especially as African countries harmonize standards under the African Continental Free Trade Area (AfCFTA).

“Acceptance of our professionals across the continent and beyond becomes easier within the AfCFTA framework. Our goods can now be accepted in other markets with ease because they meet international requirements verified by accredited entities.”

The upcoming conference comes at a time when Kenya is intensifying its push to promote local manufacturing and reduce dependency on imports through initiatives such as Buy Kenya, Build Kenya and the broader Made in Africa movement.

“The government is very deliberate in pushing the Buy Kenya, Build Kenya and Made in Africa initiatives. Through the quality infrastructure, which includes standards and accreditation, we can drive these initiatives to ensure what we produce locally meets and even exceeds global standards,” said Dr. Ongeti.

The IAC 2025 is expected to reinforce Kenya’s role as a regional leader in quality assurance, bolster investor confidence, and support the continent’s efforts toward integrated and competitive markets.

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Tusker Oktobafest successfully continued its nationwide celebration of Kenyan beer, music, and culture this past weekend, bringing vibrant experiences to Mombasa and Nanyuki on Saturday, November 1st. The festival’s momentum now builds towards the grand finale in Kisumu on November 8th.

The Mombasa edition saw an overwhelming turnout at the iconic New Big Tree in Bamburi. The lineup featured rap heavyweight Khaligraph Jones, Ndovu Kuu, Tipsy Gee, and Mombasa’s own Honest Blind Boy, alongside DJs Benitez, Mostwanted, Issa Platinum, MC Gogo, and DJ Daffy. Attendees enjoyed music, dance, local cuisine from vendors, interactive brand activations, and refreshing beers against a stunning beachside backdrop. Highlights included Khaligraph Jones’ performance to an adoring audience and a surprise birthday celebration for MC Gogo.

Simultaneously, Nanyuki beer lovers converged at Stingers Lounge for their own unforgettable Oktobafest experience. The event featured artists Toxic Lyrikali, Ayrosh, Wanjine, and Njerae, with DJs Abby, Deewiz, Tibz, Grauchi, Kaneda, and resident DJ Doubleblack. MCs Azeezah Hashim and Kibunja hosted the festivities. The venue buzzed with energy from DJ Abby’s opening set through electrifying performances, even as rain fell. Njerae’s soulful hits captivated the crowd, and Toxic Lyrikali’s performance was met with an enthusiastic sing-along, culminating in a legendary set by DJ Grauchi.

These successful events in Mombasa and Nanyuki, following earlier editions in Nairobi and Eldoret, underscore Tusker’s commitment to connecting with consumers and celebrating Kenyan beer and culture across diverse regions.

“The recent editions of Tusker Oktobafest in Mombasa and Nanyuki truly captured the vibrant spirit of each community, with overwhelming turnout solidifying our nationwide festival approach,” said Brigid Wambua, Senior Brand Manager Tusker. “We are now incredibly excited to bring this unparalleled experience to Kisumu for our grand finale.”

The nationwide festival culminates with its “Lake Edition” on Saturday, November 8th, at Atella Beach Resort, Kisumu. This final event promises an incredible entertainment lineup and rich beer experiences tailored to the region. Access to the Kisumu experience is by purchasing tickets at the venue for KES 1,000, redeemable for either five bottles of Tusker Lager, Pilsner, or Balozi, or four bottles of Whitecap, Manyatta, Tusker Cider, Tusker Malt, Tusker Lite, or Guinness.

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide.

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2024 Dubai Ride on Sheikh Zayed Road

If you’ve ever thought of taking a fitness vacation, Dubai might just be calling your name this November. The city is once again transforming itself into one massive outdoor gym for Dubai Fitness Challenge (DFC) 2025, an initiative led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai.

This year, visitors to Dubai are warmly invited to join the action, making it an unforgettable way to explore the city while staying active. Whether you’re a tourist or a resident, DFC offers a unique opportunity to connect with others, embrace wellness, and experience Dubai’s vibrant energy firsthand.

The idea is simple but powerful: commit to 30 minutes of physical activity every day for 30 days. The result? A city that quite literally moves together — from beach workouts and sunrise yoga to cycling down a car-free Sheikh Zayed Road.

This year’s theme, “Find Your Challenge,” couldn’t be more fitting. Whether you’re a serious athlete, a fitness newbie, or someone just trying to move a little more, there’s something for everyone between 1 and 30 November 2025.

The Fitness Festival You Wish You Had at Home

Picture this: four massive flagship events, three buzzing fitness villages, and more than 25 community hubs scattered across Dubai — all free and open to everyone.

Here are the highlights you can’t miss:

Dubai Ride – 2 November

Thousands of cyclists will take over Sheikh Zayed Road in what’s now one of the city’s most iconic fitness moments. You can go for the 4km fun family ride or the tougher 12km route that loops past landmarks like Burj Khalifa and Museum of the Future. Even better — it’s totally car-free!

Dubai Stand Up Paddle – 8–9 November

This one’s for the water lovers. Head to Hatta Dam for two days of paddleboarding, kayaking, and even sunset yoga sessions surrounded by the stunning Hajar Mountains. If you’ve ever dreamed of a workout that doubles as a weekend escape, this is it.

Dubai Run – 23 November

Imagine running past the Burj Khalifa and through Downtown Dubai with tens of thousands of others. That’s Dubai Run — the world’s largest free community fun run. You can choose between a 5km family route or the more competitive 10km challenge. Last year, over 278,000 people joined in.

Dubai Yoga – 30 November

This is the newest addition to the lineup and it’s as serene as it sounds. To close out the month, thousands will gather at Zabeel Park for a massive sunset yoga session. It’s all about balance, mindfulness, and celebrating the journey of 30 days of movement.

Fitness for Everyone

If you’re not into big crowds, no problem. DFC also sets up three Fitness Villages — at Kite Beach, Zabeel Park, and Al Warqa’a Park — with daily classes, sports courts, obstacle courses, and family-friendly activities.

There’s also a network of 25+ community hubs bringing free workouts to neighbourhoods across the city. Think rooftop yoga, skateboarding, beach boot camps, and kids’ fitness classes — all part of the same challenge.

Sports Tourism at Its Peak

DFC isn’t just about casual workouts — it also attracts world-class sporting events. November’s lineup includes the Dubai Premier Padel P1, Dubai T100 Triathlon, DP World Tour Championship for golf lovers, and the iconic Emirates Dubai 7s, a three-day rugby and music festival that draws fans from around the globe.

Whether you’re watching elite athletes compete or trying out a fun run yourself, there’s no shortage of inspiration.

Why It Matters

Beyond the impressive numbers, the Dubai Fitness Challenge is really about community and lifestyle change. The initiative has helped families get more active together, inspired workplaces to launch wellness programmes, and turned public spaces into thriving hubs of movement.

As H.E. Saeed Hareb, Secretary General of the Dubai Sports Council, puts it:

“We measure success not only by the number of participants, but by the number of lives transformed.”

It’s a reminder that wellness isn’t just about gyms and diets — it’s about creating habits that make you feel good, one small step at a time.

If you’re planning a trip to Dubai this November, you can register for free at www.dubaifitnesschallenge.com. Participation is open to all ages and fitness levels.

So, whether you’re a resident or a visitor, make sure to join in and immerse yourself in the world’s biggest fitness party — it’s an experience you won’t want to miss!

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The Kenya Wildlife Service (KWS) has moved forward to calm rising concerns from tourists and industry players following the rollout of its new digital payment platform — KWSPay, introduced under the upgraded eCitizen system.

The agency’s clarification comes amid mounting questions about new transaction charges, exchange rate applications, and system accessibility after the abrupt migration from the old eCitizen platform.

In a statement , KWS emphasized that KWSPay marks a major leap toward efficiency, transparency, and convenience in the way visitors book and pay for park entry and other wildlife services. The system officially went live at 6:00 p.m. on November 1, 2025, bringing with it an expanded range of payment options — M-Pesa, bank cards, bank transfers, and a digital eWallet.

“We acknowledge the concerns raised by stakeholders and members of the public during this transition. However, this upgrade is designed to deliver a more seamless, secure, and user-friendly experience for both local and international visitors.”said KWS Director General Prof. Erustus Kanga.

Under the new system, transactions will apply a monthly U.S. dollar exchange rate pegged to the Central Bank of Kenya (CBK) rates. KWS explained that this policy will shield service providers from inflation, currency fluctuations, and interbank costs — ensuring payment stability over time.

The exchange rate will be reviewed and published monthly on the KWS and KWSPay websites for public reference.

In addition, a nominal administrative fee per transaction — previously gazetted under Notice No. 17422 of December 22, 2023 — will remain in effect. A 5% gateway fee, approved by the CBK, has also been introduced to support system maintenance and operational costs.

KWS further clarified that bank card payments may attract an extra charge of up to 3.5%, depending on the user’s card service provider.

Despite initial pushback from tour operators and park visitors, KWS insists that the move will ultimately enhance accountability and convenience.

“The new system aligns with government efforts to digitize public services and improve the ease of doing business,” said Prof. Kanga.

He added: “We are committed to continuous improvement and welcome feedback from all users to refine the experience further.”

His counterpart, Ambassador Isaac Ochieng, MBS, Ndc (K) — the Director General of eCitizen Services — echoed the sentiment, noting that KWSPay strengthens Kenya’s digital infrastructure by integrating government payment systems under one secure platform.

Tourism remains one of Kenya’s top foreign exchange earners, and park entry payments form a crucial part of the sector’s ecosystem. By shifting to a more modernized system, KWS aims to cut bureaucratic bottlenecks, curb revenue leakages, and ensure a smoother experience for travelers planning visits to Kenya’s national parks, reserves, and sanctuaries.

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Kenya’s northern coast has always been a jewel — sun-kissed beaches, rich Swahili culture, coral reefs that shimmer beneath turquoise waters. Yet, for far too long, Malindi’s true potential has been held back by one challenge: limited air access. The planned expansion of Malindi International Airport is about to change that — and it will change everything.

With the runway set to be extended and facilities modernized, Malindi will soon be able to welcome larger aircraft and direct international flights from Europe, the Middle East, and beyond. Imagine tourists flying straight from Rome, Dubai, or Frankfurt to the heart of the coast — stepping off the plane and into paradise within hours. That’s not just convenient travel; it’s transformational for our tourism industry and for the thousands of livelihoods tied to it.

This expansion is more than concrete and tarmac. It’s an open invitation to the world — to rediscover Kenya’s coast, invest in its beauty, and experience its warmth. For hoteliers, tour operators, restaurateurs, and artisans, it means more guests, more business, and more opportunities. For our youth, it means jobs, skills, and a reason to dream bigger.

We see Malindi Airport as the gateway to a new era of coastal prosperity. The project is expected to inject billions into the local economy, revitalizing Malindi, Watamu, and Kilifi as premier global destinations. Tourists who once chose Zanzibar or Mauritius will now have every reason to choose Kenya — for our unmatched hospitality, diversity, and authenticity.

But as we build, we must build right. The government is determined to ensure that the land acquisition and compensation processes are transparent, fair, and humane. No one should feel left behind. We are working closely with the Kenya Airports Authority, the National Land Commission, and the County Government of Kilifi to resolve outstanding issues responsibly.

Equally, we remain steadfast in protecting the environment that sustains our tourism. The white sands, marine parks, and mangroves are not just scenic — they are our competitive edge. Every brick laid must respect that natural heritage.

The expansion of Malindi International Airport represents more than physical growth — it symbolizes a new mindset: bold, inclusive, and forward-looking. It’s a statement that Kenya is not waiting for opportunities to come our way; we’re creating them.

When the first international flight lands on the upgraded runway, it will signal more than the arrival of visitors — it will mark the takeoff of a stronger, more connected, and more vibrant coastal economy.

Malindi is ready for takeoff. The world is watching. And Kenya is ready to soar.

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Xiaomi Kenya is officially launching the Month of All Black Fridays, setting a new benchmark for value and excitement this festive season.

With massive discounts, exclusive bundles, and premium giveaways, Xiaomi is giving Kenyans the ultimate opportunity to upgrade their tech and experience more for less.

This Black Friday, every purchase counts — shoppers stand a chance to win hundreds of prizes designed to reward loyalty and celebrate Xiaomi’s growing community of fans.

Giveaways Galore — Over 900 Rewards to Be Won

Customers who buy any Redmi smartphone during the Black Friday period will automatically qualify to win:

  • 4 Xiaomi 100” 4K QLED TVs
  • 4 Xiaomi 43” Smart TVs
  • 12 Premium Xiaomi Luggage Bags
  • 120 Smart Watches
  • 280 Powerbanks
  • 480 Earbuds

Each purchase not only unlocks entry into the giveaway but also comes with exclusive discounts across select Redmi devices — ensuring fans enjoy double the value with every deal.

Massive Discounts on Top Redmi Models

  • Save KES 2500 when you buy the Redmi Note 14
  • Save KES 700 when you buy the Redmi A5
  • Get a FREE Gift Box when you buy the Redmi 15C.
  • Exclusive Offers & Discounts available offline at Xiaomi Partner Stores and Safaricom Shops nationwide, and online at Mi.com/KE and Jumia. This year’s campaign also highlights Xiaomi’s continued commitment to delivering high-performance smartphones, durable designs, and innovation at honest pricing, empowering users to enjoy more entertainment, creativity, and productivity every day.
  • Whether you’re upgrading your smartphone, gifting loved ones, or simply chasing the best deals in Kenya — Xiaomi Black Friday promises unmatched excitement, huge rewards, and premium tech experiences that last beyond the season.
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Kenya’s leading online betting platform, OdiBets, has officially launched Aviator Studio, an exhilarating new addition to its gaming portfolio that promises fast-paced action, instant winnings, and an immersive multiplayer experience.

In a statement to newsrooms on Friday, October 31, 2025, OdiBets described Aviator Studio as “the ultimate crash game” — a high-energy, quick-win platform where a simple Ksh 5 bet can turn into thousands or even millions in seconds.

With just one tap, players watch a red plane take off as a multiplier rises from 1x to 10x, 50x, and even 200x, creating suspense-filled moments where timing is everything. The objective is to cash out before the plane crashes to lock in winnings. Miss the moment, and the next round begins in just five seconds, offering non-stop excitement 24 hours a day.

“Aviator Studio is pure adrenaline,” said Wilson Gichuhi, Head of Product at OdiBets.

“Bet small, win big, and cash out instantly – this is crash gaming at its most exciting. Expect a lot more promos and giveaways, Odibets-style, very soon.”

Built specifically for Kenyan gaming enthusiasts, Aviator Studio offers both solo and multiplayer modes, allowing users to join thousands of others live, watch real-time cashouts, and compete on leaderboards for prestige and bragging rights.

Launch Highlights

  • Minimum Bet: Ksh 5 — accessible to everyone.
  • Maximum Win: Up to Ksh 1,000,000 per round.
  • Live Multiplayer: Engage with other players and climb the leaderboards.
  • Auto Cash-Out Feature: Set your own targets (e.g., 1.5x, 2x, or higher) and let the system handle the rest.

According to OdiBets, the Aviator Studio aims to combine the thrill of gaming with the simplicity of instant play, positioning it as one of the most engaging online experiences in Kenya’s fast-evolving betting landscape.

The company hinted at upcoming promotional campaigns to reward early adopters and loyal fans, signaling its commitment to innovation and entertainment in Kenya’s digital gaming industry.

For those ready to test their luck and reflexes, Aviator Studio is now live on the OdiBets platform, available anytime, anywhere.

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Man United fan Ann Njoroge hosts the Premier League Trophy and former Arsenal player Nwankwo Kanu at her home

 Guinness, the Official Beer of the Premier League,  launched an unprecedented Premier League Trophy Tour in Kenya to celebrate some of the country’s most passionate fans who go ‘extra.’ This means they ‘live and breathe’ the Premier League, showing year-round dedication and loyalty that transcends typical fandom. While Kenya may be thousands of miles from the Premier League’s stadiums, for these dedicated fans, it feels just like home.

Guinness teamed up with former Arsenal and Premier League legend, NwankwoKanu to surprise four of these Premier League superfans across the country by having the iconic Premier League trophy delivered directly to their homes. In these truly remarkable series of intimate, authentic and unrivalled experiences, Guinness showcased how, for super passionate Kenyan fans, the Premier League is woven into the fabric of their very communities and celebrations.

By making the fan the official host of this incredible reward, Guinness validated the notion that Kenyan fans have profoundly welcomed the Premier League into their daily lives and culture. This was not a regular trophy tour, often a formal display viewed from a respectful distance. This was a deeply personal homecoming that went extra, creating unmissable moments and strengthening Guinness’s bond with football fandom and the vibrant cultures that fuel the sport across the country.

“The Premier League holds a special place in the hearts and homes of Kenyan football fans. We have the third largest EPL fanbase on the continent. Which is why Guinness had to go the extra mile to match the passion and unwavering love for the beautiful game embodied by our consumers, by bringing the Premier Leauge trophy closer to them than it’s ever been,” said Joy Murugi, Guinness Brand Manager.

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Guinness, the Official Beer of the Premier League, successfully hosted an electrifying two-day Guinness Matchday experience at Bar Next Door, Kiambu Road, over the weekend. Thousands of passionate football fans converged to celebrate the beautiful game, witness the iconic Premier League Trophy up close, and immerse themselves in a vibrant football culture.

Held on Saturday, October 25th, and Sunday, October 26th, the highly anticipated event offered attendees the rare opportunity to interact with and take photos alongside the authentic Premier League Trophy, a revered symbol of footballing excellence. The venue was transformed into a dynamic football haven, featuring multiple big screens and crisp audio, ensuring fans caught every thrilling moment in high definition within a truly charged atmosphere.

The excitement was further amplified by insightful expert punditry from some of Kenya’s most prominent EPL enthusiasts. Gunners’ top fan Carol Radull and Manchester City’s Lotan Salapei engaged attendees with spirited banter and sharp analysis, adding an extra layer of entertainment.

The weekend’s Premier League fixtures delivered a captivating blend of stunning upsets, high-scoring thrillers, and nail-biting finishes. Saturday saw Sunderland defeat Chelsea 2-1 and Brentford hand champions Liverpool their fourth consecutive loss with a thrilling 3-2 win. Sunday brought another surprise with Aston Villa beating reigning champions Manchester City 1-0, while Arsenal secured a crucial 1-0 victory over Crystal Palace. These results highlighted the league’s competitive nature and unpredictable outcomes, with Kenyan fans demonstrating unwavering passion.

Beyond the thrilling live matches, the Guinness Matchday experience offered a vibrant and diverse entertainment lineup. Attendees enjoyed energetic live music performances by renowned artists Khaligraph Jones and Kodong Klan, alongside electrifying sets from a stellar DJ lineup including Pskratch, Grauchi, Sir M, Mista C, and Daqchild. This ensured the celebratory atmosphere continued long after the final whistle, keeping the energy high throughout the weekend.

Speaking at the event, Guinness Brand Manager, Joy Murugi, remarked, “It has been truly amazing to witness the passion for the game exuded by every fan who joined us. We are delighted to have created a true home for football enthusiasts at the Guinness Matchday, where they can come together, celebrate their love for the beautiful game, and enjoy a premium viewing experience with an ice-cold Guinness in hand. Bringing the Premier League Trophy to Nairobi was a powerful testament to our commitment to our consumers and their unwavering support for both the brand and the beautiful game.”

Guinness extends its gratitude to all the fans who made the Guinness Matchday weekend an overwhelming success, reaffirming its dedication to bringing premium football experiences to Kenya.

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Cecil Miller

The Law Society of Kenya (LSK) has officially cleared prominent Nairobi lawyer Cecil Guyana Miller of allegations made by Kenya’s ambassador to India, Peter Munyiri, who had claimed the advocate owed him a refund of legal fees.

According to documents seen by Daily Trends, the professional body reviewed the complaint in April 2025 and concluded that it could not take disciplinary action because the issues raised were already the subject of an ongoing court case between the two parties.

“We have perused the complainant’s letter dated 1st April 2025 and also perused the pleadings in HCCC E053 of 2023, Cecil Guyana Miller vs Peter Muriviri, and have determined that the allegations against the Advocate are subject matter of proceedings in the referenced court case,” LSK stated.

“The Law Society of Kenya does not have jurisdiction to determine a complaint whose subject matter issues are pending before a competent court of law,” the letter added.

Despite this clarification, sources within the legal fraternity say Munyiri has continued to sponsor social media posts through bloggers, accusing Miller of failing to refund his money — a move many in the legal community have described as defamatory and misleading.

However, email correspondence dating back to March 2016 between the two men appears to contradict Munyiri’s claims. The exchanges reportedly show Munyiri explicitly acknowledging that the funds he sent were payment for professional legal services rendered by Miller, and not a loan or refundable deposit.

The LSK’s decision effectively puts to rest weeks of online speculation surrounding the dispute, which had drawn widespread attention due to the high profiles of both men. Miller, a seasoned advocate known for representing high-ranking politicians and corporate clients in both civil and criminal matters, has maintained that he acted professionally throughout the engagement.

Legal observers say the LSK’s intervention reinforces the institution’s commitment to fairness and professional integrity, particularly in shielding members from politically motivated or malicious claims.

“The LSK acted within its mandate to ensure that due process is followed and that practitioners are not unfairly vilified outside the proper judicial channels,” said one Nairobi-based advocate familiar with the case.

With the matter now before the High Court, the final determination will depend on the court’s ruling in the ongoing civil proceedings. Meanwhile, the LSK’s position has affirmed that Miller owes no debt, restoring confidence in the advocate’s professional standing after weeks of public controversy.

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Phygital International, the Dubai-based body behind the fast-rising phygital sports movement and the Games of the Future — has named veteran sports executive John Hewitt as its new International Marketing and Communications Director.

The appointment forms part of Phygital International’s global expansion strategy aimed at boosting the visibility and growth of phygital sports, which fuse elements of traditional athletics and digital gaming.

With more than ten years of experience in international sports management, Hewitt steps into the role as the organisation ramps up preparations for the 2025 Games of the Future set for Abu Dhabi in December. His mandate will include leading global marketing campaigns, sharpening the brand’s positioning, and deepening fan engagement for the fast-evolving sport-tech platform.

Phygital International CEO Nis Hatt welcomed Hewitt’s arrival, describing him as a valuable addition to the leadership team.

“John’s broad experience and leadership in international sport and communications make him an excellent fit,” Hatt said. “His insights and global reach will be instrumental as we continue to elevate phygital sport on the world stage.”

Hewitt previously held senior roles with the United Nations Office on Sport for Development and Peace (UNOSDP), SportAccord, and the International Boxing Association (IBA), where he was pivotal in shaping communications strategies and global fan engagement.

Speaking about his new role, Hewitt expressed his excitement about contributing to a rapidly evolving sporting frontier.

“I’m thrilled to be part of a movement redefining the future of sport,” he said. “Phygital sport combines innovation, inclusivity, and technology in a way that truly resonates with modern audiences. I look forward to collaborating with creators, athletes, partners, and fans to grow this dynamic ecosystem.”

Phygital International continues to lead the integration of physical and digital competition formats through its Games of the Future series, which launched in 2024. Following the 2025 edition in Abu Dhabi, the 2026 Games will take place in Astana, Kazakhstan.

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CS Rebecca Miano

The future of Kenya’s tourism is not on the horizon—it’s already unfolding, powered by a generation that is bold, curious, and unapologetically creative. From the buzzing streets of Nairobi to the windswept plains of Samburu, young Kenyans are reimagining how the world sees our nation. They are not waiting to inherit the tourism legacy—they are out there, shaping it with energy and vision.

Take a stroll through Nairobi’s CBD on Sunday and you’ll see it: street photographers turning ordinary city moments into extraordinary art, influencers capturing the pulse of urban life, and digital storytellers sharing Kenya’s beauty with millions online. Out in Naivasha, young entrepreneurs are creating eco-lodges that blend luxury with sustainability. In Turkana, content creators are showcasing the untamed beauty of the north, proving that adventure tourism isn’t limited to the Maasai Mara. Across the coast, youth collectives are reviving Swahili culture through festivals, cuisine, and art.

This new wave of creativity tells a powerful truth—tourism today is about engagement, not just observation. It’s about connecting with our landscapes, protecting them fiercely, and sharing them passionately. The young generation understands that our natural beauty and cultural heritage are not just attractions; they are responsibilities.

As the Ministry of Tourism and Wildlife, we are committed to supporting this transformation. Our focus is on empowering youth through digital tourism, green jobs, and entrepreneurial opportunities that turn creativity into economic empowerment. We are building platforms where young Kenyans can innovate, tell their stories, and design travel experiences that reflect who we are—a proud, vibrant, and forward-looking nation.

The rise of digital tourism has been a game changer. With a smartphone and a sense of adventure, young creators are taking Kenya to the world—one photo, one vlog, one story at a time. They are harnessing technology not just for exposure but for impact, showcasing responsible tourism and promoting conservation through compelling digital narratives. Their creativity is transforming global perceptions and drawing visitors eager to experience Kenya’s authenticity.

Yet, at the heart of this movement lies a deeper mission—sustainability. The same youth capturing sunsets on quad bikes in Laikipia are also advocating for wildlife protection, eco-conscious travel, and cultural preservation. They are driving the conversation on how Kenya can grow its tourism industry while safeguarding its environment for future generations.

Our role as leaders is to nurture, support, and invest in these trailblazers. The youth are the beating heart of our tourism ecosystem—the innovators who will ensure Kenya remains a destination that is not only breathtaking but also resilient and inclusive.

To every young Kenyan: your camera, your ideas, your creativity—they are tools of transformation. Use them to tell your story, protect your heritage, and inspire the world. The next generation is not just observing Kenya’s beauty—they are redefining it.

And as they do, the world is watching in admiration. Karibu Kenya!!

The writer is Rebecca Miano, EGH – Cabinet Secretary for Tourism and Wildlife.

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  • Local supporters get rare chance to see the legendary silverware as Guinness brings the EPL thrill to Nairobi

The iconic Premier League Trophy has officially landed in Nairobi, Kenya, igniting excitement ahead of the highly anticipated Guinness Matchday event.

Guinness, the official beer of the Premier League, will host the prestigious trophy on Saturday, October 25th, and Sunday, October 26th, at Bar Next Door, Kiambu Road, offering fans a unique opportunity to experience football’s most coveted prize.

The trophy’s arrival kicks off a series of exciting activities culminating in the Guinness Matchday weekend. The brand will host football fans for an up-close interaction with the Premier League trophy alongside live screenings of the weekend’s games at the signature Guinness Matchday experience.

The Guinness Matchday offers fans more than just a place to watch the game; it’s an immersive experience that celebrates Kenya’s vibrant football culture. Attendees can expect top-tier analysis from the renowned Guinness Matchday Committee.

“We remain committed to offering our consumers premium football experiences. The presence of the trophy at the Guinness Matchday serves not just to elevate the experience but to recognize the standing of Kenya’s football fans in the support of the Premier League,” said Guinness Brand Manager, Joy Murugi.

Football fans in Nairobi are invited to join Guinness at Bar Next Door on Kiambu Road on October 25th and 26th for the ultimate Premier League viewing experience. Don’t miss out on this opportunity to celebrate your love of football with fellow fans, enjoy perfectly chilled Guinness, and the chance to connect with fellow fans who share a passion for the beautiful game.

The Premier League enjoys widespread appeal across many countries in Africa, making it the most dominant league on the continent. According to sports analysts at Google Workspace, Kenya ranks second in Africa (86%) alongside Malawi and Uganda with Mauritius leading in EPL popularity across the continent (91%).

Event Details:

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Women across rural Kenya are gaining renewed confidence and economic strength through the Women Empowerment for Resilience and Rights (WE4R) program.

A transformative initiative spearheaded by PELUM Kenya, aiming to enhance the capacity of women change agents and selected male allies to amplify advocacy for women’s rights, access to resources, and representation in the context of land and rural livelihood resilience in Africa.

The program’s main focus is to tackle long-standing challenges that limit women’s ownership, control, and participation in land use and decision-making processes. According to PELUM Kenya, the program aims to promote inclusive rural transformation by building the knowledge and leadership skills of women to effectively engage in governance, policy advocacy and sustainable agriculture.

The WE4R program is anchored on three key pillars: Rights, Resources, and Representation, designed to strengthen women’s agency and promote gender-responsive land management.

“Empowering women with knowledge and resources is the first step toward transforming communities and achieving resilient rural livelihoods,” said Monica Nyaga, the program’s coordinator during the inception meeting in Kericho.

Under the program, PELUM Kenya is working with community-based organizations and Women’s groups to raise awareness on land laws, succession planning, and fair land leasing practices. Women are also being trained in sustainable agriculture and agroecological methods, including kitchen gardening, soil conservation, and crop diversification to enhance household food security.

With the inclusion of male allies in the program, it intends to promote shared responsibility and to address cultural barriers that have historically limited women’s participation in land and natural resource management.

Grassroots tools transforming Access to land

PELUM Kenya has partnered with grassroots organizations such as Shibuye Community Health Workers to popularize Community-Driven Land Lease Guidelines and the Haki Ardhi tool, a mobile-based platform that allows women to report land rights violations confidentially.

These community tools have already yielded results. In counties like Kakamega, Siaya, and Homa Bay, women farmers have leased land through the guidelines, enabling them to start agribusiness ventures and increase their productivity.

Some groups have also formed cooperatives focusing on sweet potato production and aquaculture, improving their incomes and food security.

Through fair land leasing and awareness of their rights, more women are accessing productive land and engaging in agribusiness, said Doreen Magotsi.

Beyond the community level, PELUM Kenya is engaging county governments and national agencies to influence land-related policies that promote women’s rights and equitable access to natural resources.

The organization has trained community paralegals to support women in navigating land disputes, succession cases, and advocacy processes. Mentorship sessions under the WE4R program also provide platforms for women to share experiences, learn from one another, and build confidence to take part in decision-making spaces.

Monica notes that the WE4R program aligns with PELUM’s broader goal of promoting ecological land use and gender equality in rural development.

“The project is being implemented in several African countries, with Kenya taking the lead in integrating gender equality into land governance and community resilience programs. It goes beyond land matters, but also to equity, dignity, and the power to decide, more so for our women in rural areas,” she says.

As the initiative continues to gain traction, PELUM Kenya has reiterated its commitment to ensuring that both women and men play active roles in shaping inclusive and sustainable rural communities.

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